Archive · 29 Jan 2026
Marico Acquires 4700BC, Aims Rs 500-Crore Revenue
Marico, a big company known for Saffola and Parachute, bought a snack brand called 4700BC.
They want to make 4700BC a very successful brand, earning Rs 500 crore in three years.
Marico also shared their good results for the last quarter, showing growth in India and other countries.
They talked about how they handle price changes and plan to keep growing their other products like hair oils.
They also shared their hopes for the upcoming budget to help the FMCG sector grow.
Marico acquires snack brand 4700BC to expand its food business and enter the premium gourmet snacking market.
The company aims to scale 4700BC into a Rs 500-crore brand within the next three years.
Marico's Q3 results show strong growth, with 8% volume growth in India and 21% in international markets.
Parachute, Marico's biggest brand, demonstrated resilience with 50% revenue growth in Q3 despite a 60% price hike.
Value-added hair oils (VAHO) recorded 29% value growth in Q3, reaching an all-time high market share of 30%.
- Who
- Marico, led by MD & CEO Saugata Gupta
- What
- Acquisition of snack brand 4700BC and strong Q3 results
- When
- Announced before Q3 results this week
- Where
- India and international markets
- Why
- To expand food business and strengthen snacking portfolio
- Company
- Marico
- Acquired Brand
- 4700BC
- Revenue Target
- Rs 500 crore in 3 years
- Q3 Revenue Growth (Parachute)
- 50%
- Q3 Volume Growth (India)
- 8%
- Q3 Volume Growth (International)
- 21%
- VAHO Market Share
- 30% (all-time high)
- Copra Price Correction
- 30% from highs