Indian Ad Agencies Need to Adopt AI Strategically

Big advertising companies are slow to use AI, which is like not using the newest tools.

Some Indian marketers are trying AI, but not in smart ways yet.

Older companies are behind newer ones that are already using AI well.

Some creative people think AI is bad, and it's stopping the companies from using it.

Luckily, some Indian brands are using AI to speak different languages, which is a success.

The main problem is that the companies don't trust each other enough to share all their data and that it would be better if the leaders were the ones to champion the change.