1 year ago
UK Garden Centres Offer Attractions to Entice Visitors
Garden centres are trying to get people to visit them by offering more than just plants.
Some, like Petersham Nurseries in London, have fancy restaurants and shops.
Plants Galore in Essex has fun things for kids like a zip line.
Burford Garden Centre in Oxfordshire is like a mini-mall with books and gifts, and also has a cafe.
Wildgoose Nursery in Shropshire has a beautiful garden and a place to eat.
These centres hope these extras will bring back customers.
Independent garden centres are attracting visitors with cafes and homeware.
Petersham Nurseries in London has a restaurant and shop with gardening accessories.
Plants Galore in Essex offers a zip line and maze for children.
Burford Garden Centre in Oxfordshire features a bookshop, boutique, and cafe.
Wildgoose Nursery in Shropshire includes a walled garden and plot-to-plate cafe.
- Who
- Garden centres and their visitors.
- What
- Garden centres offering more attractions to lure customers.
- Where
- United Kingdom
- When
- Last year, some garden centres closed.
- Why
- To attract visitors amid challenging market conditions.
Garden Centers Strategy
Retail Competition
Marketing Strategy
Garden Centers Strategy
Garden centers have increased focus on adding value.
Retail Competition
Garden centers are trying to tempt visitors
Key facts
- Petersham Nurseries Location
- London
- Plants Galore Features
- Zip line and maze
- Burford Garden Centre Features
- Bookshop and boutique
- Wildgoose Nursery Features
- Walled garden and cafe
Quotes
The Telegraph
A British newspaper
“arguably the original destination nursery”
theweek.com
“stellar planting”
theweek.com
The Guardian
A British newspaper
“full of fantastic scarlets, tawny oranges and searing yellows”
theweek.com
“hidden within a beautiful walled garden”
theweek.com
Essex Live
A regional news provider
“a 450ft zip line and an expansive green maze”
theweek.com
Lauren Indvik
A writer for the Financial Times
“a tin of Perello olives and a gift for your three-year-old niece”
theweek.com
