Archive · 16 Sep 2025
Auto Dealers Satisfaction Study Reveals Segment Leaders
The Federation of Automobile Dealers Associations (FADA) conducted a study to see which car companies make their dealers the happiest.
JSW MG, Royal Enfield, Ashok Leyland, Atul Auto, and Volvo Cars were the top performers in their respective vehicle categories.
The study surveyed many dealerships across the country.
Dealers shared what they liked and disliked, highlighting issues like buyback policies and cost-sharing.
The head of FADA said the study showed what dealers really think about their car company partners.
Dealers are asking for better profit margins and more say in company decisions.
JSW MG led in the four-wheeler mass market segment.
Royal Enfield topped the two-wheeler category.
Ashok Leyland continued to lead in commercial vehicles.
Atul Auto was the leader in the three-wheeler segment.
Volvo Cars was the top performer in the luxury car segment.
- Who
- JSW MG, Royal Enfield, Ashok Leyland, Atul Auto, and Volvo Cars
- What
- Were recognized as segment leaders in the Dealer Satisfaction Study.
- When
- The DSS was conducted in 2025.
- Where
- Nationwide, covering dealerships across India.
- Why
- To assess and highlight dealer satisfaction with OEMs.
- Study Name
- Dealer Satisfaction Study (DSS) 2025
- Survey Conducted By
- PremonAsia & FADA
- Survey Participants
- Over 1,800 dealer principals and nearly 5,000 outlets
- Top Performers - Mass Market
- JSW MG
- Top Performer - Two-Wheeler
- Royal Enfield
- Top Performer - Luxury Cars
- Volvo Cars