Archive · 3 Sep 2025
Ashdeen Lilaowala on Parsi Gara and Bridal Couture
Ashdeen Lilaowala, a designer, is known for bringing back the beautiful Parsi Gara art.
He now creates bridal wear, like his collection called Once Upon A Dream.
He was inspired by family traditions, and by studying design.
He believes in making clothes that last, not just follow trends.
His designs combine old traditions with new ideas, like using different fabrics.
His new shop is in Hyderabad, designed to feel special and reflect the city's connection with the Parsi community.
He focuses on making each client's experience personal.
Ashdeen Lilaowala's designs are rooted in Parsi heritage, particularly the Gara.
His education at NID influenced his design approach.
He balances tradition and innovation in his bridal couture.
The 'Once Upon A Dream' collection aims for a dreamy, timeless aesthetic.
He opened a new outlet in Hyderabad.
- Who
- Ashdeen Lilaowala, designer
- What
- Interview discussing his design journey, the revival of Parsi Gara, and new bridal couture collection.
- When
- Not specified in article.
- Where
- Hyderabad, Mumbai.
- Why
- To discuss the inspirations and the design process behind his work, and the opening of a new outlet.
- Specialty
- Parsi Gara revival and bridal couture
- Education
- National Institute of Design (NID), Ahmedabad
- Brand Aesthetic
- Timeless, handcrafted, feminine, rooted in tradition
- Latest Collection
- Once Upon A Dream (bridal capsule)
- New Outlet
- Hyderabad (Anahita)