Archive · 6 Jan 2026
Roku Partners with iSpot for Better Ad Targeting
Roku, a big streaming service, is teaming up with a company called iSpot to make ads better.
They want to show the right ads to the right people using something called Outcomes at Scale.
This helps companies like SimpliSafe, which saw more people interested in their products and visiting their website.
Roku reaches a lot of homes, over 90 million, and this partnership is part of their plan to make more money, around $4.7 billion next year.
They announced this at a big tech event called CES.
Roku partners with iSpot to use Outcomes at Scale metric for better ad targeting.
Partnership announced at CES, with formal collaboration since spring 2024.
AI enables more precise ad targeting, improving viewer experience and brand results.
Roku reaches over 90 million U.S. households, with platform revenue expected to hit $4.7 billion in 2025.
Early test with SimpliSafe showed a 23% increase in leads and a 31% increase in website visits.
- Who
- Roku and iSpot
- What
- Partnership to improve ad targeting using iSpot's Outcomes at Scale metric
- When
- Partnership announced at CES, expanded since spring 2024
- Where
- United States
- Why
- To improve targeting for advertisers and enhance viewer experience
- Company
- Roku
- Partner
- iSpot
- Metric
- Outcomes at Scale
- Event
- CES
- Test Result
- 23% increase in leads, 31% increase in website visits
- Roku Households
- 90 million U.S. households
- Projected Revenue
- $4.7 billion for 2025