Archive · 25 Aug 2026
Meta Plans Hatch AI Agent and Watermelon Model Launches
Meta is working on a new AI helper called Hatch.
The helper could perform tasks on websites and other services for users.
It may have a dashboard where people can choose different tools, such as trip planning or fitness tracking.
Meta is also considering charging different monthly prices for Hatch.
The most expensive plan could cost nearly $200 each month.
Meta may soon test a way for people to chat with other AI agents through WhatsApp.
The company is also developing another AI model called Watermelon for October.
These projects show that Meta wants AI to do more than answer questions, while competing with OpenAI and Anthropic.
Meta reportedly plans to launch its consumer AI agent, Hatch, in late August or early September.
Hatch may let agents interact with services including DoorDash, Etsy, Reddit, Yelp and Outlook.
Meta is considering subscription tiers for Hatch, with the most expensive potentially costing $199.99 per month.
A WhatsApp platform for connecting users with other AI agents could begin limited testing soon.
Meta is targeting October for Watermelon, a new AI model whose relationship to the Muse family remains unclear.
- Who
- Meta, led by CEO Mark Zuckerberg, is developing Hatch and Watermelon while competing with OpenAI and Anthropic.
- What
- Meta reportedly plans to launch Hatch, a consumer-facing AI agent, and later release the Watermelon AI model.
- When
- Hatch is reportedly targeted for late August or early September; Watermelon is targeted for October. A WhatsApp pilot could begin as soon as this week.
- Where
- Hatch is expected to work with websites and services such as DoorDash, Etsy, Reddit, Yelp and Outlook, while the agent platform would operate within WhatsApp.
- Why
- Meta wants to turn its AI investment into consumer products, new revenue sources and tools that can perform multistep tasks.
- AI agent
- Hatch
- Reported Hatch launch
- Late August or early September
- Potential top subscription price
- $199.99 per month
- WhatsApp initiative
- A platform for connecting and chatting with other AI agents
- Watermelon target
- October
- Competing companies
- OpenAI and Anthropic
- Recent Meta AI releases
- Muse Spark, Muse Spark 1.1, Muse Spark 1.2, Muse Code and Muse Glimmer