Archive · 4 Sep 2026
Andhra Pradesh Minister Calls for Orange Economy in NTR District
The tourism minister wants NTR district to use creative work to create jobs.
This idea is called the Orange Economy.
It connects digital media, tourism, culture and history.
A new studio, academy and lab are being planned.
Young people and women could learn skills such as filming, photography and editing.
Students, rural youth and self-help groups could also receive training.
The project would promote places such as the Krishna riverfront, temples and historical sites.
Officials hope this will bring more visitors and help local people earn money.
Tourism Minister Kandula Durgesh urged NTR district to promote the Orange Economy.
The plan would connect creativity, digital media, tourism and cultural heritage.
A proposed studio, academy and lab would train youth, women, students and self-help groups.
Training would cover video production, photography, editing, storytelling, livestreaming and responsible social media use.
About Rs 10 lakh has been arranged through the District Tourism Board for the Content Lab.
- Who
- Tourism Minister Kandula Durgesh, Vijayawada MP Kesineni Sivanath, District Collector Dr G Lakshmisha and other officials attended the meeting.
- What
- Officials reviewed plans for a Content Creation Studio, Content Creation Academy and Content Lab to promote the Orange Economy.
- When
- The review meeting was held on Thursday.
- Where
- The meeting took place at the NTR District Collectorate in Vijayawada.
- Why
- The initiative aims to create employment and self-employment, develop creative skills and promote local tourism and cultural heritage.
- Initiative
- Promotion of the Orange Economy in NTR district
- Proposed facilities
- Content Creation Studio, Content Creation Academy and Content Lab
- Funding arranged
- Around Rs 10 lakh through the District Tourism Board
- Training areas
- Video production, photography, editing, storytelling, livestreaming and responsible social media use
- Target groups
- Youth, women, students, self-help groups and rural youth
- Tourism focus
- The Krishna riverfront, temples, historical sites, festivals, cuisine and folk arts
- Implementation support
- RTIH and P4 mentors