Archive · 11 Jun 2025
S Chand's Strategy Fuels Edtech Success Amidst Industry Challenges
S Chand, a 75-year-old book publisher, is doing well while many online education companies are struggling.
They made more money without spending lots of money on new tech.
Instead of building their own websites, they use others and focus on making good books and digital content.
They're also working with new education rules in India, which helps them.
They aren't trying to compete directly with the big online education companies, but they are providing quality content in various formats.
This strategy has helped them stay strong and profitable.
S Chand and Company saw a 65% jump in operating income in FY25.
The company has over ₹100 crore in cash reserves, without fresh capital or digital pivots.
S Chand focuses on content creation and partnerships, rather than building its own tech platform.
The ongoing implementation of India’s National Education Policy (NEP) is a tailwind.
S Chand aims to endure alongside edtech brands, positioning itself as content-first.
- Who
- S Chand and Company, Saurabh Mittal (CFO)
- What
- S Chand and Company, a legacy education content publisher, is thriving while many edtech firms struggle.
- When
- FY25, and the years following the COVID-19 pandemic.
- Where
- India
- Why
- By focusing on content, avoiding overspending, and adapting to the new education policies.
Traditional EdTech Approach
S Chand's Approach
Growth Strategy
Traditional EdTech Approach
Focuses on aggressive expansion and high burn rates.
S Chand's Approach
Prioritizes measured and sustainable reinvention.
Technology Approach
Traditional EdTech Approach
Builds proprietary tech platforms.
S Chand's Approach
Leverages existing tools and partnerships.
- Company
- S Chand and Company
- CFO
- Saurabh Mittal
- FY25 Operating Income Increase
- 65%
- Cash Reserves
- ₹100 crore+
- Focus
- Content creation, partnerships
- Digital Content Library Growth
- 30% (over last two years)
- Primary Market
- K–8