Archive · 10 Sep 2026
Sydney Sweeney’s Nude Novig Campaign Blends Sports Marketing With Equity
Sydney Sweeney stars in a new advertisement for Novig, a sports prediction platform.
In the ad, she appears nude while surrounded by sports equipment.
The equipment includes footballs, basketballs and hockey gear.
The ad uses jokes to explain that Novig is focused only on sports.
Sweeney is not just acting in the advertisement.
She has also become a business partner and owns a share of Novig.
Novig launched across the United States last month.
The campaign continues Sweeney’s recent pattern of provocative brand advertising.
Sydney Sweeney appears nude in a provocative advertising campaign for sports prediction platform Novig.
The campaign features Sweeney alongside footballs, basketballs, hockey equipment and a pool table.
Sweeney has joined Novig as a strategic partner and equity holder, beyond serving as its celebrity spokesperson.
Novig says its platform focuses on sports prediction markets rather than politics, wars or deaths.
The campaign follows Sweeney’s lingerie brand launch and her controversial 2025 American Eagle campaign.
- Who
- Actress Sydney Sweeney and sports prediction platform Novig.
- What
- Sweeney is featured nude in a Novig campaign and has joined the company as a strategic partner and equity holder.
- When
- Novig launched nationwide in the United States last month; the article does not give a specific date for the campaign.
- Where
- The campaign promotes Novig’s platform in the United States.
- Why
- Novig is promoting its sports-only focus, while Sweeney said the campaign was designed to be playful and cut through advertising noise.
Provocative Brand Strategy
Business-Focused Promotion
Use of nudity
Provocative Brand Strategy
The campaign uses Sweeney’s nude appearance and provocative imagery to attract attention and distinguish Novig from other advertising.
Business-Focused Promotion
The campaign presents Sweeney’s appearance within a playful sports concept intended to emphasize Novig’s sports-only message.
Celebrity endorsement or investment
Provocative Brand Strategy
The campaign places Sweeney’s image at the center of a major commercial promotion, continuing her recent provocative advertising work.
Business-Focused Promotion
Sweeney’s involvement is more than a standard endorsement because she is also a strategic partner and equity holder in Novig.
- Advertiser
- Novig
- Campaign star
- Sydney Sweeney
- Business relationship
- Sweeney is a strategic partner and equity holder in Novig.
- Platform focus
- Sports prediction markets
- Excluded categories
- Novig says it does not focus on politics, wars or deaths.
- Launch
- Novig launched nationwide in the United States last month.
- Featured equipment
- Footballs, basketballs, hockey gear and a pool table