Archive · 3 Jul 2025
Premier League Teams Up with Microsoft to Enhance Fan Experience
The Premier League, a big soccer league, is teaming up with Microsoft.
Microsoft will use its special computer skills (AI and cloud services) to make watching games more fun.
They're building a digital helper, like a smart friend, that fans can talk to for facts and info.
This helper can answer questions, show stats, and give advice.
Microsoft will also help move the League's computer systems to a new, more advanced system.
This will make it easier for the League to give fans better experiences, like live data and extra info during games.
It is all to make the game more interesting for fans.
Premier League partners with Microsoft for a five-year strategic collaboration.
Microsoft becomes the official cloud and AI partner, modernising digital infrastructure and fan experience.
The partnership focuses on fan engagement, match insights, cloud transformation, and organisational productivity.
An AI-powered digital assistant, Premier League Companion, will provide personalized content.
Microsoft will support infrastructure migration to Azure and modernise internal operations with its services.
- Who
- Premier League and Microsoft.
- What
- Premier League and Microsoft are partnering to transform the football experience.
- When
- The partnership was announced on Tuesday, less than two months before the new season.
- Where
- Across the globe.
- Why
- To deliver more innovative, accessible, and personalized experiences to Premier League supporters around the world.
Premier League
Traditional View
Approach to Fan Experience
Premier League
Modernize fan experience with AI and cloud technology.
Traditional View
Focus on traditional methods.
- Partnership Length
- Five years
- Official Partner
- Microsoft (Cloud and AI)
- Key Technologies
- Azure OpenAI, Copilot, Dynamics 365
- Focus Areas
- Fan engagement, match insights, cloud transformation, organisational productivity
- Fanbase Size
- Over 1.8 billion people
- Digital Assistant
- Premier League Companion