Archive · 5 Jan 2026
Khadi's Struggle to Modernize and Appeal to Youth
Khadi, a traditional Indian fabric, is having a hard time becoming popular with young people.
The government has been trying to make khadi more modern and stylish, but these efforts haven't worked very well.
Designers have tried to make khadi fashionable, but the clothes often look similar to regular factory-made textiles.
In villages like Sonarundi, where khadi is traditionally made, the weaving centers are struggling.
Despite improvements in artisan wages and registration, khadi's symbolic power as a fabric is not translating into widespread wearability.
Designers like Shantanu Das are trying to keep the tradition alive by creating unique, high-quality khadi products, but their audience is still niche.
Khadi's decline in rural practice is opposite to its rise in urban policy and promotion.
Government efforts to modernize khadi include design upgrades and solar-powered innovations.
Attempts to stylize khadi for youth appeal have fallen short, with clothes often looking derivative.
Khadi India's store in Delhi offers high-grade khadi and ready-to-wear apparel, but the 'fashionisation' promoted in ads is not evident on the shelves.
Designer Shantanu Das runs Maku, a label that works with hand-woven khadi and other slow fabrics, appealing to a niche audience.
- Who
- Khadi weavers, designers, and the Indian government
- What
- Attempts to modernize and stylize khadi for youth appeal
- When
- Over the past two decades
- Where
- In Bengal's weaving clusters and urban policy
- Why
- To contemporize khadi and make it more relevant to modern fashion sensibilities
- KVIC Stores
- Reported record annual turnovers
- Artisan Registration
- Hit an eight-decade high under MSME
- Artisan Wages
- Improved over the past two decades
- Design Upgrades
- Included solar-powered innovations by IITs
- Khadi India Store
- Offers high-grade khadi and ready-to-wear apparel
- Maku Label
- Works with hand-woven khadi and other slow fabrics
- Shantanu Das
- Designer with a Rabindranath-meets-Gandhi ethos
- Sonarundi Village
- Khadi weaving cluster in Bengal