Archive · 5 Jan 2026

Khadi's Struggle to Modernize and Appeal to Youth

Khadi's Struggle to Modernize and Appeal to Youth

Khadi, a traditional Indian fabric, is having a hard time becoming popular with young people.

The government has been trying to make khadi more modern and stylish, but these efforts haven't worked very well.

Designers have tried to make khadi fashionable, but the clothes often look similar to regular factory-made textiles.

In villages like Sonarundi, where khadi is traditionally made, the weaving centers are struggling.

Despite improvements in artisan wages and registration, khadi's symbolic power as a fabric is not translating into widespread wearability.

Designers like Shantanu Das are trying to keep the tradition alive by creating unique, high-quality khadi products, but their audience is still niche.

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