Archive · 29 Sep 2025
Quick Commerce Race: Swiggy's Instamart Adopts Blinkit's Inventory Model
Imagine online delivery services, but super fast.
Companies like Swiggy (with Instamart) and Blinkit are changing how they work.
Instead of just connecting stores and buyers, they're now buying and storing the goods themselves, like a mini-store.
This is a race to see who can deliver groceries and other things the fastest!
This means the delivery companies might make more money, but also have more costs and risks.
These changes could mean bigger order values, and also a rise in delivery times.
Swiggy's Instamart is adopting an inventory-led model like Blinkit, controlling its own stock.
India's quick-commerce market is growing rapidly, with a 142% CAGR between FY22 and FY25.
Owning inventory allows platforms to capture full retail margins, opening doors to private labels.
Blinkit holds over 50% of the 10-minute delivery market share.
The inventory-led model impacts revenue reporting, with the entire GMV recorded as revenue.
- Who
- Swiggy (Instamart) and Blinkit, owned by Eternal
- What
- The shift to an inventory-led quick commerce model by Swiggy's Instamart and Blinkit, examining the implications.
- When
- FY25 and Q1 FY26
- Where
- India
- Why
- To dominate India's quick-commerce market and potentially increase profits.
Challenges of the Inventory-Led Model
Benefits of the Inventory-Led Model
Financial Implications
Challenges of the Inventory-Led Model
Capital-intensive with high warehousing costs and risks.
Benefits of the Inventory-Led Model
Allows platforms to capture full retail margins, and boosts order value.
Operational Issues
Challenges of the Inventory-Led Model
Requires managing warehousing, potential spoilage, and seller pushback.
Benefits of the Inventory-Led Model
Enables better control over assortment, margins, and efficiency; opening opportunities for private label brands
- Companies Involved
- Swiggy (Instamart) and Eternal (Blinkit)
- Market Growth (FY22-FY25)
- 142% CAGR
- Blinkit Store Count (FY25)
- 1,301
- Blinkit's Market Share (10-minute Delivery)
- Over 50%
- Instamart's Contribution to Swiggy's Revenue (FY25)
- 14%
- Blinkit's Contribution to Eternal's Revenue (FY25)
- 26%