Archive · 12 Nov 2025
Patanjali Showcases Diverse Portfolio at India Food Forum 2025
Patanjali, a well-known Indian brand, is at a big food event in Mumbai called the India Food Forum.
They are showing off many different food items they make, not just the usual ones.
Visitors can see and learn about their mustard oil, special noodles made with whole wheat flour (atta), soy products, honey, juices, and even sweets and health drinks.
A company leader said they have food products in almost every category and that their passion drives them.
Patanjali is also trying to introduce younger people, like Gen Z, to their newer products.
The event is a place for all sorts of food businesses to meet and make partnerships.
Patanjali is participating in the 18th edition of the India Food Forum, held from November 11-12 at Mumbai's Jio World Convention Centre.
The company is showcasing a diverse range of food products, including atta noodles, Nutrela soya chunks, Chyawanprash, honey, and juices.
Amitabbh Singh, Senior Vice President at Patanjali, highlighted the company's extensive food portfolio and the passion driving its team.
Patanjali aims to reach a younger audience, including Gen Z, with products like atta noodles and new supplements.
The India Food Forum serves as a platform for the food industry ecosystem to connect and foster partnerships, with Patanjali seeing it as a valuable way to strengthen their brand.
- Who
- Patanjali, represented by Amitabbh Singh, Senior Vice President
- What
- Showcasing its diverse FMCG food portfolio, including atta noodles, Chyawanprash, and Nutrela soya products, at the India Food Forum.
- When
- November 11-12
- Where
- Jio World Convention Centre, Mumbai
- Why
- To highlight Patanjali's wide range of food products, connect with the industry ecosystem, and engage a broader consumer base, including Gen Z.
Patanjali's Brand Perception
Patanjali's Evolving Strategy
Traditional vs. Modern Offerings
Patanjali's Brand Perception
Patanjali is often perceived as a source of traditional items like honey and cooking essentials.
Patanjali's Evolving Strategy
Patanjali is actively introducing products for a younger audience, including atta noodles and 'skin superfood' supplements, signaling a move beyond its traditional image.
Target Audience Engagement
Patanjali's Brand Perception
The brand's core strategy has been built on connecting with the middle-class consumer, a vision inherited from the founder.
Patanjali's Evolving Strategy
Patanjali is making a statement at the forum by highlighting its diverse food portfolio, aiming to engage Gen Z and expand its market reach.
- Event Name
- India Food Forum 2025
- Edition
- 18th
- Dates
- November 11-12
- Location
- Jio World Convention Centre, Mumbai
- Theme
- Building a Palate for Partnerships
- Patanjali Products Showcased
- Mustard oil, atta noodles, Nutrela soya chunks and granules, Chyawanprash, honey, juices, biscuits, cookies, aloe vera drinks, amla juices
- Patanjali Representative
- Amitabbh Singh, Senior Vice President
