Politics · United Kingdom · 9 hrs ago
Poll finds more Britons prefer Badenoch to Farage as prime minister
A YouGov poll of 2,355 adults in Britain found that more people prefer Kemi Badenoch to Nigel Farage as prime minister.
In a direct comparison, 43% thought Badenoch would do a better job, while 15% preferred Farage.
Some Reform supporters also chose Badenoch: 22% said she would do better than Farage, while 14% of Conservative supporters preferred Farage to her.
The result is a change from August 2025, when the two were nearly evenly matched in the poll.
Badenoch is seeking to win back Reform voters, saying they deserve better and that she wants them to return to the Conservatives.
The poll suggests Badenoch has gained ground in the contest for the political right, although it does not determine who will become prime minister; Andy Burnham was still preferred to her by 40% to 28%.
A YouGov poll found that 43 per cent of Britons think Kemi Badenoch would make a better prime minister than Nigel Farage, compared with 15 per cent who prefer Farage.
The poll said Badenoch had a 28-point lead over Farage, her largest lead in YouGov’s tracker.
Among Reform supporters, 22 per cent preferred Badenoch to Farage, while 14 per cent of Conservative supporters preferred Farage to Badenoch.
The survey also found that Andy Burnham was preferred to Badenoch by 40 per cent to 28 per cent.
YouGov surveyed 2,355 adults across Britain at the start of November.
- Who
- Britons surveyed by YouGov, including supporters of the Conservative and Reform parties.
- What
- The poll compared preferences for who would make the better prime minister, including Kemi Badenoch and Nigel Farage.
- When
- The survey was carried out at the start of November 2026 and published on 9 November 2026.
- Where
- Across Britain.
- Why
- Not stated.
This story does not have two clearly opposing sides.
The poll found that 21 per cent thought Badenoch would make the better prime minister and 23 per cent backed Farage.
Badenoch told her party conference that Reform voters deserved better and called for them to return to the Conservatives.
YouGov surveyed 2,355 adults across Britain.
The Daily Mail published the poll findings.
- Badenoch over Farage
- 43 per cent preferred Badenoch; 15 per cent preferred Farage
- Reform supporters
- 22 per cent preferred Badenoch to Farage
- Conservative supporters
- 14 per cent preferred Farage to Badenoch
- Survey size
- 2,355 adults
- Survey location
- Britain
- Survey timing
- Start of November 2026
What people are saying
This 28-point lead for Badenoch is further evidence that she currently has the upper hand in the battle for control of the British political right, being a marked turnaround from summer 2025, when the public were evenly divided on which of the two would make a better prime minister.
Many of them are our people. We let them down and we want them to come back home.