Business · Companies · 1 hr ago
GTA 6 pre-orders are far above Take-Two’s expectations, CEO says
Take-Two CEO Strauss Zelnick says GTA 6 pre-orders are far above expectations.
The comments came during a financial update from the company behind the Grand Theft Auto series.
GTA 6 is due to launch next week, after being available for pre-order since June 25, 2026.
Take-Two says GTA 5 has sold nearly 235 million copies across three console generations, while the series has sold more than 480 million games overall.
The company plans to keep updating GTA 5 and GTA Online, and says the new game’s launch will be a defining moment for Take-Two.
Take-Two expects GTA 6 to drive higher spending and sales, including through a $100 Ultimate Edition with extra content.
Zelnick also said the company expects GTA content to arrive at a different pace over the next decade, though he gave no details.
Take-Two Interactive CEO Strauss Zelnick says pre-orders for Grand Theft Auto 6 are far above the company’s expectations.
The comments came during Take-Two’s Q2 2027 earnings call and in interviews reported by news outlets.
The game was available to pre-order from June 25, 2026, and is scheduled to launch on November 19.
Take-Two expects the release to drive significant growth for the Grand Theft Auto series.
The company also said NBA 2K27 sales fell short of its expectations, though it was the series’ second-biggest launch.
- Who
- Strauss Zelnick, CEO of Take-Two Interactive, discussed the pre-orders.
- What
- Grand Theft Auto 6 pre-orders are running far above Take-Two’s expectations.
- When
- Zelnick made the comments around Take-Two’s Q2 2027 earnings call, reported on November 9 and 10, 2026.
- Where
- Not stated
- Why
- Take-Two expects the game’s release to drive significant growth for the Grand Theft Auto series. Zelnick did not give a specific reason for the pre-order level.
This story does not have two clearly opposing sides.
Pre-orders for Grand Theft Auto 6 went live.
Take-Two’s Q2 2027 earnings call included Zelnick’s comments that pre-orders were far above expectations.
Grand Theft Auto 6 is scheduled to launch.
- Pre-order start
- June 25, 2026
- Scheduled launch
- November 19, 2026
- CEO
- Strauss Zelnick
- Take-Two sales outlook
- The company expects significant growth for the Grand Theft Auto series.
- NBA 2K27 launch
- September 9; sales fell short of expectations and it was Take-Two’s second-biggest launch for its basketball game.
3 sources
GTA 6 Presales Are 'Running Far in Excess of Our Expectations,' Take-Two Interactive CEO Says
GTA 6 Pre-Orders Outperform Even Take-Two's Expectations, GTA 5 Just Keeps on Selling
GTA 6 pre-orders are tracking "well above expectations" and the game will "set a new baseline" for Take-Two, says CEO Strauss Zelnick
What people are saying
running far in excess of [company] expectations
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defining moment for the company and global entertainment industry