Entertainment · K-Culture & Anime · 6 hrs ago
Seoul launches tourism campaign featuring aespa and RIIZE
The Seoul Metropolitan Government and Seoul Tourism Organization have launched an international campaign to promote Seoul.
The ads feature aespa members Karina and Winter, alongside RIIZE.
They are appearing at prominent commercial and tourist locations in seven cities, including New York, Tokyo and Bangkok.
The campaign is called “Absolutely in Seoul” and is built around the idea of “Seoul Syndrome.”
It is part of Seoul’s effort to pitch the city to international visitors.
The campaign is rolling out through large outdoor advertisements overseas.
Seoul is launching an international tourism advertising campaign featuring aespa members Karina and Winter and boy band RIIZE.
The campaign, called “Absolutely in Seoul,” spans seven cities.
Its outdoor advertisements are planned for prominent commercial and tourist destinations overseas.
New York, Tokyo and Bangkok are among the cities named.
The campaign presents Seoul through the concept of “Seoul Syndrome.”
- Who
- The Seoul Metropolitan Government and Seoul Tourism Organization are rolling out the campaign. It features Karina and Winter of aespa and boy band RIIZE.
- What
- An international outdoor advertising campaign promoting tourism in Seoul.
- When
- Not stated
- Where
- Seven cities, including New York, Tokyo and Bangkok.
- Why
- To promote Seoul as a tourism destination.
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- Campaign name
- Absolutely in Seoul
- Cities
- Seven, including New York, Tokyo and Bangkok
- Featured artists
- Karina and Winter of aespa, and RIIZE
- Campaign concept
- Seoul Syndrome