Business · Companies · 22 hrs ago
Ozon overtakes Wildberries in sales among major sellers
Ozon took the lead over Wildberries in sales among major sellers on the two Russian online marketplaces by August 2026.
Ozon accounted for 58.29% of sales, while Wildberries had 41.71%, according to an analysis of nearly 3,000 businesses.
In January, the shares were reversed: Wildberries had 57.54% and Ozon 42.46%.
The figures cover only the two platforms and do not include sales on Yandex Market or other marketplaces.
Analysts linked the change partly to drone strikes that disrupted logistics, with Wildberries said to have faced particular problems with stock and delivery; Ozon’s facilities were also attacked.
Wildberries disputed the interpretation, saying its sales among major sellers remained stable and that the figures did not capture the whole market.
The analysis gives no indication of what will happen next, but the number of sellers on Ozon was reported to be 19% higher than on Wildberries in September.
Ozon’s share of sales among major sellers reached 58.29% in August 2026, overtaking Wildberries, which had 41.71%, according to MPStats Data figures.
In January, the shares were 42.46% for Ozon and 57.54% for Wildberries.
The study covered 2,970 businesses selling on the two marketplaces; sales on Yandex Market and other platforms were excluded.
Experts linked the shift to logistics problems after drone attacks hit Wildberries facilities, while the company said its major sellers’ sales remained stable.
By September, Ozon had 19% more sellers than Wildberries, according to MySklad.
- Who
- Ozon and Wildberries, the Russian e-commerce platforms, and sellers using them.
- What
- Ozon overtook Wildberries in sales share among major sellers, reaching 58.29% against Wildberries’ 41.71% in August 2026.
- When
- The comparison covers January to August 2026; the reported sales shares are for August.
- Where
- On Ozon and Wildberries in Russia.
- Why
- Experts linked the shift to logistics disruptions from drone attacks, which they said affected Wildberries more. Wildberries disputed the interpretation of the sales figures.
Experts linking the shift to logistics disruptions
Wildberries
Cause of the shift
Experts linking the shift to logistics disruptions
Drone-related logistics problems, especially at Wildberries, made some goods less available and deliveries harder, prompting sellers to shift efforts to Ozon.
Wildberries
The estimates do not reflect the full market picture and do not account for differences among seller categories.
Sales among major sellers
Experts linking the shift to logistics disruptions
Ozon’s share rose to 58.29% by August, while Wildberries’ fell to 41.71%.
Wildberries
Sales figures for major sellers on Wildberries remain stable and may show only minor fluctuations.
Wildberries accounted for 57.54% of sales among major sellers, compared with Ozon’s 42.46%.
Attacks on logistics infrastructure began, according to New Retail.
Ozon’s share among major sellers reached 58.29%, while Wildberries’ share was 41.71%.
Ozon had 19% more sellers than Wildberries, according to MySklad.
- Ozon sales share, August 2026
- 58.29%
- Wildberries sales share, August 2026
- 41.71%
- Ozon sales share, January 2026
- 42.46%
- Wildberries sales share, January 2026
- 57.54%
- Study sample
- 2,970 businesses
- Seller count comparison, September
- Ozon had 19% more sellers than Wildberries
4 sources
What people are saying
They especially noticeably affected Wildberries: sellers had problems with product availability, stock levels, and delivery times. When part of the assortment is physically harder to get to the buyer, this is reflected in sales. In this situation, sellers begin to redistribute their efforts between platforms, so Ozon’s share growth during this period looks natural.
According to our data, sales figures for major sellers on Wildberries remain stable and may show only minor fluctuations.