Business · Companies · 3 hrs ago
Dodo Pizza enters Mexico with a plan for 200 restaurants by 2035
Dodo Pizza has entered Mexico with a plan to open 200 restaurants by 2035.
Its first location is in Zapopan, in the state of Jalisco, and covers about 55 square metres.
The compact restaurant focuses on takeaway orders, with a small seating area and menu items adapted to local tastes.
The Russian-founded chain uses its own cloud-based system to manage restaurant operations and support its franchise network.
Mexico’s pizza market was valued at $4.12 billion in 2024 and is projected to reach $6.26 billion by 2030, with competition from international chains and independent pizzerias.
Reaching 200 locations will depend on growing the franchise network and competing with established operators.
Dodo Pizza has entered Mexico and plans to open 200 restaurants there by 2035.
Its first restaurant is in Zapopan, in the state of Jalisco.
The roughly 55-square-metre restaurant focuses on takeaway orders and also has a small seating area.
The launch menu combines traditional products with recipes adapted to Mexican tastes.
The company’s expansion will depend on growing its network, bringing in sub-franchisees and competing with established operators.
- Who
- Dodo Pizza, part of Dodo Brands, and its Mexican franchise partner.
- What
- The chain has entered Mexico and plans to open 200 restaurants by 2035.
- When
- The article was published on 25 October 2026; the restaurant’s opening date is not stated.
- Where
- The first restaurant is at 5123 Avenida Mariano Otero in La Calma, Zapopan, Mexico.
- Why
- The Mexican partner chose a proven franchise concept rather than building a pizzeria from scratch. The company aims to expand its restaurant network.
This story does not have two clearly opposing sides.
Fyodor Ovchinnikov founded Dodo Pizza in Syktyvkar, Russia.
The company began developing its franchise network.
Mexico’s pizza market was valued at $4.12 billion, according to a report cited by Expansión MX.
The Mexican pizza market could reach $6.26 billion, according to the cited report.
Dodo Pizza plans to have 200 restaurants in Mexico.
- Target
- 200 restaurants in Mexico by 2035
- First restaurant
- Avenida Mariano Otero 5123, La Calma, Zapopan
- Restaurant size
- Approximately 55 square metres
- Mexican pizza market
- Valued at $4.12 billion in 2024
- Founder
- Fyodor Ovchinnikov; founded Dodo Pizza in 2011
What people are saying
Entering a new market always means finding the right local partner and developing a model that can grow at scale