Business · Companies · 8 hrs ago
Take-Two boss says major game releases may change over the next decade
Take-Two chief Strauss Zelnick says its major franchises will change in how and how often they release content over the next decade.
Take-Two owns Rockstar Games, the studio behind the Grand Theft Auto series.
Zelnick did not confirm that GTA games will come out faster, despite interpretations of his remarks pointing to a quicker release schedule.
He said the company still aims to make high-quality games and find new ways to reach and engage players after launch.
GTA 6 is due on November 19 for PlayStation 5 and Xbox Series X|S, and Zelnick said it will not be delayed again.
Preorders are far above Take-Two’s initial expectations, and the company says it is working to make launch delivery smooth.
Zelnick gave no details on how release plans will change, so it remains unclear what the shift will mean for future GTA games.
Take-Two chief executive Strauss Zelnick said the nature and pace of releases from the company’s major franchises may look dramatically different over the next decade.
He did not say that games in the Grand Theft Auto series would be released more often.
Zelnick said the company’s teams are seeking new ways and places to reach players and maintain engagement after launch.
The comments came ahead of the planned November 19 release of Grand Theft Auto 6 for PlayStation 5 and Xbox Series X|S.
Take-Two said preorders for Grand Theft Auto 6 were tracking far above its initial expectations.
- Who
- Take-Two chief executive Strauss Zelnick.
- What
- He said releases from the company’s major franchises may change significantly over the next decade.
- When
- He made the comments in an interview published November 9, 2026.
- Where
- In a phone interview with IGN.
- Why
- He said the company’s teams are seeking new ways and places to reach players and maintain engagement after launch.
This story does not have two clearly opposing sides.
IGN published its interview with Zelnick ahead of the planned Grand Theft Auto 6 release.
GameSpot reported Zelnick’s comments that the nature and pace of major-franchise releases may change over the next decade.
Grand Theft Auto 6 is scheduled to launch for PlayStation 5 and Xbox Series X|S.
- Executive
- Strauss Zelnick, Take-Two chief executive
- Franchise releases
- Their nature and pace may look dramatically different over the next decade
- Grand Theft Auto 6 launch
- November 19 for PlayStation 5 and Xbox Series X|S
- Preorders
- Tracking far in excess of Take-Two’s initial expectations
- Preload
- Underway by the time GameSpot published its report
2 sources
What people are saying
It’s not going to be delayed again.
We intend to keep supporting GTA Online and it has been very successful. It's been very resilient. It has continued to grow over the years, so we feel very good about it.
I'm looking forward to the launch.