Business · Companies · 2 hrs ago
Lotte Department Store to Open First Fandom Space in Busan
Lotte Department Store will open its first dedicated fandom space on October 30 at its Busan Main Store in South Korea.
The 1,785-square-metre space will bring together anime, games and character merchandise that has been sold in separate places.
It will include shops such as Animate, Bandai’s Gashapon Official Shop, and stores for Rilakkuma and hobby figures.
The company chose Busan as sales to customers in their 20s and 30s rose about 15% from January to September compared with the same period last year.
The city also draws visitors to events including the Busan International Film Festival and gaming expos, while foreign tourist arrivals rose 45.9% through August year on year.
Lotte plans to use the Busan store as a model and expand the concept to major locations nationwide.
Lotte Department Store will open its first fandom-focused intellectual property space at its Busan Main Store on October 30.
The space, named Fandom Space, will bring together anime, games, character goods and other fan-focused content.
It will cover about 1,785 square metres on the store’s basement first floor.
Lotte plans to use the Busan store as a model and expand the concept to major locations across the country.
- Who
- Lotte Department Store.
- What
- It will open its first fandom-focused intellectual property space, called Fandom Space.
- When
- October 30, 2026.
- Where
- The basement first floor of Lotte Department Store’s Busan Main Store.
- Why
- The store is targeting demand from younger customers and fandom communities. Its Busan Main Store’s sales to customers in their 20s and 30s rose about 15% year on year from January to September.
This story does not have two clearly opposing sides.
Lotte Department Store announced that it would open Fandom Space at its Busan Main Store.
Fandom Space is scheduled to open.
- Store area
- About 1,785 square metres
- Location
- Basement first floor, Lotte Department Store Busan Main Store
- Sales growth
- About 15% year-on-year among customers in their 20s and 30s, January–September
- Planned expansion
- Major Lotte Department Store locations nationwide
1 source
What people are saying
We prepared Fandom Space based on the fandom demand among customers in their 20s and 30s that we have seen at the Busan Main Store.