Business · Companies · 6 hrs ago
Turkish online shoppers put trust ahead of the lowest price
A survey of 2,530 people in Türkiye found that trust is the top priority in online shopping.
The research was conducted by Veri Enstitüsü for Amazon Türkiye, as the country’s e-commerce market continues to grow.
Forty-eight percent named trust as essential to a good online shopping experience, ahead of delivery quality, product choice and price.
Sixty-nine percent would choose a trusted platform over an unfamiliar one, even if the same product cost 10 percent less there.
Shoppers said secure payments and personal data, confidence that products are genuine, and support when problems arise help build trust.
Fake-product worries ranked among the biggest concerns, just behind unresolved problems with wrong or damaged goods.
About half of online shoppers said they were open to AI shopping tools, and wanted them to track prices and flag possible counterfeits.
A survey of 2,530 people in Turkey found that online shoppers value trust more than finding the lowest price.
Sixty-nine percent said they would choose a familiar, trusted platform over an unfamiliar one, even if the same product cost 10 percent less there.
Trust ranked as the most important part of a good e-commerce experience, ahead of delivery quality and product variety.
Shoppers said payment and personal-data security, product authenticity and support when problems arise help build trust.
Concerns include unresolved problems with incorrect or damaged goods and the risk of counterfeit products.
- Who
- Online shoppers in Turkey surveyed by Veri Enstitüsü for Amazon Türkiye.
- What
- The survey found shoppers prioritize a trusted platform over the lowest price.
- When
- The article was published on 10 November 2026; the survey period is not stated.
- Where
- Turkey.
- Why
- Shoppers value confidence in product authenticity, seller reliability, delivery and the security of personal information.
This story does not have two clearly opposing sides.
Turkey’s e-commerce volume rose 52.2 percent from the previous year to more than 4.57 trillion lira.
Milliyet published the survey findings on online shopping preferences and trust.
- Survey sample
- 2,530 people across Turkey
- Trust as a priority
- 48 percent
- Trusted platform over lower price
- 69 percent would choose one even if an unfamiliar platform charged 10 percent less
- Counterfeit-product concern
- 46 percent
- E-commerce volume in 2025
- More than 4.57 trillion lira
What people are saying
Müşterinin güvenmek için ürünün söz verildiği şekilde gönderilmesi, kişisel verilerin korunması ve fiyatın doğru olması şeklinde 3 ana beklentisi var