Science & Tech · Big Tech & Internet · 2 hrs ago
OpenAI launches business profiles in ChatGPT beta
OpenAI has launched a beta Business Hub for eligible US businesses to manage how they appear in ChatGPT.
Companies that pass verification can update their details and add product feeds showing prices and availability.
A separate Business Agent lets customers ask about products and services through an AI chat.
Businesses can also see aggregated figures such as profile views, mentions and website clicks, but OpenAI says it does not share users’ conversations with them.
Companies may sponsor their agents for ChatGPT ads, and those placements will be labeled.
The tools are aimed at helping people discover and compare businesses in ChatGPT, a role long associated with Google search.
The rollout is initially limited to qualifying e-commerce and online services businesses in the US, and OpenAI has not said when it will expand.
OpenAI has launched beta business profiles in ChatGPT through a tool called Business Hub.
Companies can use the hub to claim and verify profiles, update information and, in some cases, add product feeds.
Eligible businesses can offer AI agents that answer customers’ questions about products or services.
The hub will provide aggregated insights such as profile views, business mentions and website clicks.
The rollout is initially for qualifying e-commerce and online services businesses in the United States.
- Who
- OpenAI and qualifying businesses.
- What
- OpenAI launched beta business profiles and related tools in ChatGPT.
- When
- Tuesday, November 10, 2026.
- Where
- ChatGPT, initially for eligible businesses in the United States.
- Why
- OpenAI said the tools are an early step toward bringing businesses more deeply into ChatGPT and helping users discover products and services.
This story does not have two clearly opposing sides.
OpenAI retired its earlier effort to let users buy products directly through ChatGPT.
Benji Shomair told journalists that OpenAI uses multiple verification methods for different businesses and markets.
OpenAI announced the beta launch of business profiles and related tools in ChatGPT.
- Launch date
- November 10, 2026
- Business profile tool
- Business Hub
- Initial market
- United States
- Business insights
- Profile views, mentions and website clicks
- Business agents
- AI agents that can answer questions about products or services
3 sources
What people are saying
As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to connect through AI
Today’s announcement is an early step in bringing businesses more deeply into ChatGPT.
multiple verification methods that we use for different types of business in different markets