Business · Companies · 4 hrs ago
Busan travel bookings surge as overseas interest in festivals grows
Travel bookings for Busan are growing faster than those for Seoul, according to Klook, a travel booking platform.
From January to October 25, bookings for Busan travel products rose 118% from a year earlier, compared with 41.5% for Seoul.
Bookings for trains and express buses to Busan surged about 445% between September 1 and October 25 compared with the same period last year.
Klook and the Busan Festival Organizing Committee promoted the Busan International Rock Festival, Busan Fireworks Festival and Seven Bridges Tour overseas, with tickets bought in 22 countries and regions.
The rock festival drew the most ticket purchases from Greater China, followed by the United States, while fireworks festival buyers came mainly from Greater China, Southeast Asia and Western countries.
The Busan Fireworks Festival is scheduled for November 7, and Klook says its viewing format may appeal to visitors from different regions; it plans to work with local authorities and tourism businesses to bring more overseas visitors to Busan.
Klook bookings for Busan travel products rose 118% from a year earlier between January 1 and October 25.
Bookings for rail and express-bus trips to Busan increased about 445% year on year from September 1 to October 25.
Busan festival tickets were bought in 22 countries and regions through Klook’s promotional and ticket-sales work with the Busan Festival Organizing Committee.
Busan travel-product bookings grew about 2.8 times as fast as bookings for Seoul travel products.
Klook said interest in festivals and transport from overseas travelers contributed to Busan’s growing appeal.
- Who
- Klook reported the booking increases. Overseas travelers bought tickets to Busan festivals.
- What
- Bookings for Busan travel products rose 118% year on year, while rail and express-bus bookings to Busan rose about 445%.
- When
- Travel-product figures cover January 1 to October 25; transport figures cover September 1 to October 25. Both are compared with the same periods a year earlier.
- Where
- Busan, South Korea.
- Why
- Klook attributed the interest to Busan’s festivals and tourism content, which it said can encourage overseas visitors to travel to the city.
This story does not have two clearly opposing sides.
Klook’s Busan travel-product bookings rose 118% year on year, compared with 41.5% growth for Seoul travel products.
Klook’s combined bookings for rail and express-bus travel to Busan rose about 445% year on year.
The Seven Bridges Tour cycling festival took place, and participants had to bring their own bicycles.
The Busan International Rock Festival took place; its tickets sold most in Greater China, followed by the United States.
The Busan Fireworks Festival was scheduled to take place, with ticket purchases led by Greater China, Southeast Asia and Western countries, in that order.
- Busan travel-product bookings
- Up 118% year on year from January 1 to October 25
- Seoul travel-product bookings
- Up 41.5% year on year over the same period
- Busan rail and express-bus bookings
- Up about 445% year on year from September 1 to October 25
- Festival ticket buyers
- 22 countries and regions
- Busan International Rock Festival
- Held October 2–4; most tickets sold in Greater China, followed by the United States
- Busan Fireworks Festival
- Scheduled for November 7
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What people are saying
Regional festivals are important tourism assets that showcase a city's character and create reasons for foreign tourists to visit.
Klook will strengthen cooperation with local governments and the tourism industry so that excellent local tourism content leads to actual visits by overseas travelers, and contribute to revitalizing regional tourism as a global platform.