Business · Companies · 12 hrs ago
Lush avoids major social platforms but benefits from viral products
Lush no longer posts on Instagram, TikTok or Facebook, but its products still attract attention on those platforms.
The British cosmetics brand sells handmade items such as bath bombs and shower gels.
It left the platforms in November 2021 after revelations known as the Facebook Files raised concerns about Meta's knowledge of harmful content and effects on users.
Co-founder Rowena Bird says the platforms are problematic while they are owned by people she describes as having no conscience.
Influencers and customers still make Lush products go viral, helping some become bestsellers.
Bird says Lush is glad when products spread this way, even though the company has criticised the platforms.
Lush does not post on Instagram, TikTok or Facebook but its products are widely discussed by influencers and consumers on those platforms.
Products including Sticky Dates shower gel and Super Milk have gone viral and become bestsellers.
The British cosmetics brand withdrew from social networks in November 2021.
Co-founder Rowena Bird said Lush considers platforms such as TikTok and Meta’s networks problematic under their current ownership.
The company says it is pleased when its products go viral.
- Who
- Lush, a British cosmetics brand, and its co-founder Rowena Bird.
- What
- Lush avoids posting on major social platforms but benefits when influencers promote its products and they go viral.
- When
- Lush withdrew from social networks in November 2021; the article was published on November 14, 2026.
- Where
- Not stated.
- Why
- Lush withdrew after revelations in the Facebook Files about Meta’s knowledge of harmful content and effects on users. Bird also criticized the platforms’ owners.
This story does not have two clearly opposing sides.
Lush withdrew from social networks after revelations in the Facebook Files.
Lush products including Sticky Dates and Super Milk have gone viral on social platforms and become bestsellers.
- Platforms avoided
- Instagram, TikTok and Facebook
- Withdrawal
- November 2021
- Viral products
- Sticky Dates and Super Milk
- Co-founder
- Rowena Bird
- Article publication
- November 14, 2026
What people are saying
These are owners without a conscience.