Business · Companies · 1 hr ago
South Korean liquor Captain Q returns after 11 years
Lotte Chilsung has brought back Captain Q in South Korea, 11 years after production stopped.
The 35% spirit first appeared in 1980 and became popular for its relatively low price.
It sold more than 10 million bottles within five months of its launch, and people often drank it at university trips and gatherings.
As more consumers turned to premium whisky, Captain Q faded from the market and production ended in 2015.
Its return has prompted people online to share memories and jokes about its strong reputation for causing a hangover.
Some joked that drinkers would only feel recovered two days later, not the next morning.
The relaunch has revived nostalgia among older drinkers, though no further plans for the product are given.
Lotte Chilsung has relaunched Captain Q, a South Korean liquor discontinued in 2015, after 11 years.
The 35% alcohol drink was first released in 1980 and became popular for its relatively low price.
It sold more than 10 million bottles within five months of its launch, according to Donga Ilbo.
Captain Q became known for causing strong hangovers, prompting jokes about needing two days to recover.
Its return has prompted nostalgic comments on social media and online communities.
- Who
- Lotte Chilsung relaunched Captain Q.
- What
- The company brought back the South Korean liquor after discontinuing production.
- When
- It was relaunched on October 21, 2026.
- Where
- Captain Q was displayed at Seven-Eleven New Wave Myeongdong in Jung District, Seoul.
- Why
- The sources say the relaunch has prompted nostalgia among middle-aged consumers. They do not state the company’s reason.
This story does not have two clearly opposing sides.
Captain Q was first released.
Sales passed 10 million bottles.
Production of Captain Q was discontinued.
Captain Q was relaunched and displayed at a Seven-Eleven store in Seoul.
- Alcohol content
- 35%
- First released
- 1980
- Sales milestone
- More than 10 million bottles within five months of launch
- Production ended
- 2015
- Relaunch
- October 21, 2026 |
What people are saying
캡틴큐는 숙취가 없다. 마시면 다음 날이 아니라 다다음 날 깨기 때문이다
슬플 땐 캡틴큐다. 금요일에 마시면 깔끔하게 일요일에 일어난다. 단. 일요일에 마시면 출근을 못함 주의