Business · Companies · 2 hrs ago
Moroccan agritech startup YoLa Fresh shuts down after failing to secure funding
Morocco’s YoLa Fresh has shut down after failing to secure enough money to keep operating.
Founded in 2023, the agritech startup connected farmers with retailers and food-service businesses through a platform for ordering and tracking fresh produce.
Its founders said on October 8, 2026, that the company could not obtain sufficient financing to continue.
YoLa Fresh said it worked with more than 1,000 local retailers and handled about $1 million in monthly gross merchandise volume.
Its two publicly reported funding rounds totalled $9 million, although the founders said this may not include undisclosed investment or other capital.
The company aimed to make produce supply more efficient in a market where an estimated 20% to 40% of fruit and vegetables are lost after harvest.
The founders and shareholders are working with advisers to decide what happens next, but have not said whether the business will sell assets, restructure or wind down completely.
Moroccan agritech startup YoLa Fresh shut down after failing to secure enough funding to continue operating.
Co-founders Larbi Alaoui Belrhiti and Youssef Mamou confirmed the closure on October 8, 2026.
The company connected farmers with retailers and food-service businesses through a platform for ordering and tracking fresh produce.
YoLa Fresh said it worked with more than 1,000 local retailers and generated about $1 million in monthly gross merchandise volume.
The startup raised publicly reported rounds totaling $9 million, though its founders disputed reports that it received $20 million.
- Who
- YoLa Fresh, a Moroccan agritech startup, and its co-founders Larbi Alaoui Belrhiti and Youssef Mamou.
- What
- The company shut down after failing to secure sufficient financing to continue operating.
- When
- The co-founders confirmed the closure on October 8, 2026.
- Where
- Morocco.
- Why
- The company could not secure enough financing to continue its development.
This story does not have two clearly opposing sides.
the business could not secure sufficient financing to continue its development
YoLa Fresh was founded.
The startup secured an initial $2 million funding round.
YoLa Fresh announced a $7 million pre-Series A round led by Al Mada Ventures.
Al Mada Ventures acquired a controlling interest in YoLa Fresh.
The co-founders confirmed the company’s closure.
- Initial funding round
- $2 million in March 2023
- Pre-Series A round
- $7 million, announced May 27, 2024
- Publicly reported funding total
- $9 million
- Retailer network
- More than 1,000 local retailers
- Monthly gross merchandise volume
- Approximately $1 million
- Customer retention
- 85%
Sources
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