Entertainment · Music · 4 hrs ago
Shah Rukh Khan announces UNIFYD music festival in Abu Dhabi
Shah Rukh Khan has announced the UNIFYD Festival, a new international music event.
It is scheduled for March 20, 2027, in Abu Dhabi, at Etihad Live.
Singers Arijit Singh, Sonu Nigam and Karan Aujla are expected to headline its first edition.
The festival aims to showcase South Asian musical talent to audiences in the Middle East and other international markets.
Organisers expect performances on multiple stages, with around 15 artists in the final line-up; more names are due in the coming weeks.
Early ticket access is scheduled to open October 19, followed by general sales on October 20.
Shah Rukh Khan has announced UNIFYD, a one-day music festival scheduled for Abu Dhabi on March 20, 2027.
Arijit Singh, Sonu Nigam and Karan Aujla are named as the first headliners.
The festival is planned for Etihad Live on Yas Island and is intended to showcase Indian music and culture to international audiences.
Performances are expected across multiple stages, with the full lineup yet to be announced.
Emirates NBD cardholders will get early ticket access on October 19, 2026, followed by general sales on October 20.
- Who
- Shah Rukh Khan curated the festival. Arijit Singh, Sonu Nigam and Karan Aujla are the announced headliners.
- What
- UNIFYD is a one-day music and culture festival.
- When
- March 20, 2027.
- Where
- Etihad Live on Yas Island in Abu Dhabi, UAE.
- Why
- It aims to celebrate Indian music and culture and bring artists and audiences together, including the global South Asian community.
This story does not have two clearly opposing sides.
Shah Rukh Khan announced the UNIFYD Festival.
Early ticket access for Emirates NBD cardholders is scheduled to begin at 9:30 AM GST.
General ticket sales are scheduled to open at 10:30 AM GST.
The festival is scheduled to take place in Abu Dhabi.
- Festival
- UNIFYD
- Date
- March 20, 2027
- Venue
- Etihad Live, Yas Island, Abu Dhabi
- Announced headliners
- Arijit Singh, Sonu Nigam and Karan Aujla
- Early ticket access
- October 19, 2026, at 9:30 AM GST
- General ticket sale
- October 20, 2026, at 10:30 AM GST
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What people are saying
I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power.
Indian music is already global. UNIFYD gives that cultural force a festival platform that matches its scale, ambition and influence.