Business · Companies · 1 hr ago
Iced coffee made up 97% of sales at one Korean chain in midsummer
Mega MGC Coffee examined about 400 million coffee orders from its more than 4,000 stores across South Korea last year.
Iced coffee outsold hot coffee throughout the year, even in the coldest part of winter.
Around the winter solstice, hot coffee accounted for only 35% to 40% of sales.
Iced coffee’s share began to rise around early February and reached 97% near late July, its highest point of the year.
It stayed above 95% through mid-August, then hot coffee sales began to recover as the weather cooled.
The company says it uses these seasonal patterns to time new drinks and promotions.
It says this helps stores plan for demand and support more stable sales.
Mega MGC Coffee said iced coffee accounted for 97% of its coffee sales around midsummer.
The chain based its findings on orders for about 400 million cups sold last year.
The data came from more than 4,000 stores across South Korea.
Iced coffee made up more than 60% of sales even in the depths of winter.
The company said it uses seasonal demand patterns to plan new drinks and promotions.
- Who
- Mega MGC Coffee analyzed its sales data.
- What
- Iced coffee reached 97% of the chain’s coffee sales around midsummer.
- When
- The sales data was from last year; the 97% share was recorded around July 22.
- Where
- More than 4,000 Mega MGC Coffee stores across South Korea.
- Why
- The company uses seasonal demand patterns to plan new drinks and promotions and support franchise stores.
This story does not have two clearly opposing sides.
We will use purchase data accumulated across more than 4,000 stores nationwide to offer drinks that meet customer demand and support a stable revenue structure for franchise stores.
The share of iced coffee sales began to rise around the start of spring.
Iced coffee’s share reached the 70% range around this date.
Iced coffee sales continued rising after the summer solstice.
Iced coffee accounted for 97% of sales around this date.
Iced coffee maintained a share above 95% through around the middle of the month.
Hot coffee sales began to rebound around this date.
- Sales analyzed
- About 400 million cups
- Stores
- More than 4,000 across South Korea
- Midsummer iced coffee share
- 97% around July 22
- Winter iced coffee share
- More than 60%
- Mid-August iced coffee share
- More than 95%
Sources
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