Politics · United Kingdom · 4 hrs ago
Farage adviser had an undisclosed role at polling firm
Chris Bruni-Lowe, a longtime adviser and pollster to Nigel Farage, had an influential role at UK polling company Redfield & Wilton Strategies.
Former employees said he helped run polling and research, including work on voter intentions and council spending.
The company was founded in 2020, as polling attracted more attention during the Covid pandemic and the UK lockdowns.
The company’s director, Bruno Rodrigues, said Bruni-Lowe worked as a consultant from 2020 to late 2022 and returned in 2025 to train interns.
Rodrigues said the company had no institutional, research, financial or polling relationship with Farage or Reform UK, and disputed that Bruni-Lowe was its chief operating officer.
The British Polling Council does not require pollsters to disclose political affiliations, but its rules require them to identify who commissioned and paid for polling.
Bruni-Lowe’s role has raised questions about transparency in the polling industry, but no further action on this matter is specified.
Chris Bruni-Lowe, a longtime adviser and private pollster to Nigel Farage, had an influential role at Redfield & Wilton Strategies that was not publicly associated with him, the Guardian reported.
Former employees said Bruni-Lowe helped run polling operations and develop potential campaign strategies.
The firm’s director, Bruno Rodrigues, said Bruni-Lowe worked as a consultant from mid-2020 to late 2022 and returned in summer 2025 to train interns.
Rodrigues denied any institutional, polling, research, commissioning or financial relationship between the firm and Farage or Reform UK.
The report raises questions about transparency in political polling.
- Who
- Chris Bruni-Lowe, an adviser to Nigel Farage, and polling firm Redfield & Wilton Strategies.
- What
- Bruni-Lowe had an influential, unpublicised role at the firm, according to the Guardian and former employees.
- When
- He worked as a consultant from mid-2020 to late 2022 and returned in summer 2025, according to the firm’s director.
- Where
- Redfield & Wilton Strategies, a national polling company.
- Why
- Former employees said Bruni-Lowe helped develop potential campaign strategies; the report raises questions about polling transparency.
Former employees and the Guardian's reporting
Bruno Rodrigues
Role at the firm
Former employees and the Guardian's reporting
Former employees said Bruni-Lowe was heavily involved in polling operations and one former employee’s notes described him as “COO essentially”.
Bruno Rodrigues
Rodrigues said Bruni-Lowe was a consultant, was never presented to staff as chief operating officer, and did not lead day-to-day operations.
Public identity
Former employees and the Guardian's reporting
The Guardian reported that Bruni-Lowe was not publicly associated with the firm and that some employees knew him as “Chris Redfield”.
Bruno Rodrigues
Rodrigues said the Redfield surname was an internal email convention and did not conceal Bruni-Lowe’s identity from staff.
there had never been “an institutional, polling, research, commissioning or financial relationship” between Redfield & Wilton and Reform UK or Farage.
He was never presented to staff as the company’s chief operating officer and staff were never instructed to treat him as such.
Redfield & Wilton Strategies was founded.
Bruni-Lowe worked as a consultant at the firm, according to Rodrigues.
A former employee took induction notes describing Bruni-Lowe as “COO essentially”.
Bruni-Lowe returned to the firm voluntarily to train interns, according to Rodrigues.
- Company
- Redfield & Wilton Strategies
- Founded
- 2020
- Owner and sole director
- Bruno Rodrigues
- Bruni-Lowe's consultancy period
- Mid-2020 to late 2022
- Return to firm
- Summer 2025, to train interns, according to Rodrigues
Sources
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