Business · Companies · 2 hrs ago
NC to support two game startups at G-STAR for 10th year
South Korean company NC will sponsor two game startups at G-STAR this year, its 10th year supporting startups at the event.
The companies, Superjoy and Ginisoft, will have a booth in the consumer-facing exhibition hall from November 19 to 22.
NC has worked with the Korea Internet & Digital Enterprise Association on the program since 2017, helping 43 startups take part through last year.
Support has included exhibition space, entry passes and chances to meet industry contacts and gain publicity.
Among 17 supported companies that answered a survey, 2025 sales reached about 67.6 billion won, up 558% from when they attended G-STAR.
Their workforce grew from 163 to 448, and they raised a combined 19.28 billion won in investment after attending.
NC says the consumer-facing booth is intended to help startups meet more users, and this year's four-day event is the next opportunity.
NC will support two South Korean game startups at this year’s G-STAR, marking the 10th year of its startup participation program.
The company will host a “Startups with NC” booth in the event’s B2C hall for four days.
The supported startups are Superjoy and GenieSoft.
Since 2017, NC and the Korea Internet & Digital Entertainment Association have supported 43 startups with a total of 51 instances of assistance.
Among 17 responding supported startups, reported 2025 revenue was about 67.58 billion won, up 558% from their revenue when they participated in G-STAR.
- Who
- NC, with the Korea Internet & Digital Entertainment Association, is supporting Superjoy and GenieSoft.
- What
- NC will provide the two startups with a booth at G-STAR.
- When
- G-STAR runs from November 19 to 22, 2026.
- Where
- The event’s B2C hall.
- Why
- NC says the B2C participation will broaden startups’ opportunities to meet users and support continued growth in the game ecosystem.
This story does not have two clearly opposing sides.
NC began supporting startups’ participation in G-STAR with the Korea Internet & Digital Entertainment Association.
The program had provided 51 instances of support to 43 startups.
NC announced support for two startups at this year’s G-STAR.
G-STAR is scheduled to take place, with NC’s startup booth in the B2C hall.
- Supported startups
- Superjoy and GenieSoft
- Program began
- 2017
- Support through 2025
- 43 startups; 51 instances
- Responding companies’ 2025 revenue
- About 67.58 billion won
- Revenue increase
- 558% from revenue at G-STAR participation
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What people are saying
Over the past 10 years, startups that participated in G-STAR have established themselves as a new growth engine for the game industry.