Business · Companies · 20 hrs ago
Samsung says Fold8 sales are 45% higher than Fold7 in Europe
Samsung says the Galaxy Z Fold8 duo outsold the Fold7 by 45% in Europe during the first nine weeks after going on sale.
The comparison covers the Fold8 and Fold8 Ultra together, against one Fold7 model in the equivalent period last year.
Samsung has not given sales figures for either new model separately, so it is unclear how each performed on its own.
Searches for Samsung foldables rose more than 260% across 32 European markets in September compared with August.
The biggest weekly jump, 460%, came from September 6 to 12, when Apple unveiled its first foldable phone, the iPhone Duo.
The timing suggests Apple's announcement may have drawn more people to foldable phones, though Samsung has not shown how much of its sales growth came from that interest.
Apple’s iPhone Duo is due to go on sale tomorrow, according to the information available.
Samsung says sales of the Galaxy Z Fold8 and Z Fold8 Ultra together were 45% higher in Europe than Fold7 sales during the first nine weeks after launch.
The comparison covers two Fold8 models against one Fold7 model, and Samsung has not disclosed sales figures for each model separately.
Samsung says searches for its foldable phones across 32 European markets rose by more than 260% in September compared with August.
Searches rose by 460% in the week Apple unveiled its iPhone Duo, which Samsung says helped boost interest and sales.
- Who
- Samsung reported the sales increase for its Galaxy Z Fold8 and Z Fold8 Ultra.
- What
- Their combined European sales were 45% higher than Fold7 sales in the equivalent nine-week period. Samsung did not give separate sales figures for the two models.
- When
- The comparison covers the first nine weeks after the Fold8 models went on sale on August 7, 2026.
- Where
- Europe; Samsung’s search-trend figures cover 32 European markets.
- Why
- Samsung attributed the increase to exceptional demand and pointed to search trends. It also said Apple’s iPhone Duo launch boosted interest and sales.
Samsung
GSMArena
Sales comparison
Samsung
Samsung says the two Fold8 models together recorded a 45% sales increase over the Fold7 in Europe during the first nine weeks.
GSMArena
GSMArena notes that the comparison combines two new models against one previous model and says Samsung has not disclosed individual model sales, making the figure potentially misleading.
Effect of Apple’s launch
Samsung
Samsung says the iPhone Duo launch boosted interest in the Fold8 series and sales.
GSMArena
GSMArena says Apple’s announcement appears to have increased interest in foldable phones overall.
The Galaxy Z Fold8 models went on sale.
Samsung said combined Fold8 and Fold8 Ultra sales in Europe were 50% higher than Fold7 sales in the previous year.
Searches for Samsung foldables saw their biggest weekly increase, reaching 460% above the previous week as Apple unveiled the iPhone Duo.
Samsung reported a 45% sales increase across Europe for the first nine weeks of availability.
- European sales increase
- 45% in the first nine weeks
- Models in comparison
- Galaxy Z Fold8 and Z Fold8 Ultra versus Galaxy Z Fold7
- Fold8 launch date
- August 7, 2026
- Search increase
- More than 260% across 32 European markets in September versus August
- Peak weekly search increase
- 460% during September 6–12 compared with the previous week
3 sources
What people are saying
exceptional demand
almost 50%