Business · Companies · 2 hrs ago
Volvo Car México ranks first in premium segment in J.D. Power study
Volvo Car México ranked first in the premium segment in J.D. Power’s 2026 APEAL study.
The study gave the Swedish automaker 927 points, above the luxury-market average of 908 in Mexico.
APEAL measures owners’ emotional connection with their vehicles and their enthusiasm for them.
It assesses 10 parts of the ownership experience, including performance, safety, comfort and design.
J.D. Power collected feedback from 9,344 drivers across Mexico about vehicles from model years 2023 to 2025.
The recognition matters because it reflects owners’ views of Volvo’s cars, while the company says safety and customer well-being remain central to its approach.
Volvo Car México sold 5,915 vehicles in 2025, and 68% were electric models; the study does not give any next steps.
Volvo Car México ranked first in the premium segment of J.D. Power’s 2026 Automotive Performance, Execution and Layout (APEAL) Study.
The company scored 927 points, above the 908-point average for Mexico’s luxury market.
The study measures owners’ emotional connection and enthusiasm across 10 areas of vehicle experience.
J.D. Power collected feedback from 9,344 motorists in Mexico for the 2026 edition.
The vehicles assessed were model years 2023 to 2025, with feedback gathered from December 2025 to August 2026.
- Who
- Volvo Car México ranked first in the premium segment.
- What
- It scored 927 points in J.D. Power’s 2026 APEAL Study.
- When
- The study’s feedback was gathered from December 2025 to August 2026.
- Where
- Mexico.
- Why
- The study ranks vehicles based on owners’ feedback about their experience and enthusiasm.
This story does not have two clearly opposing sides.
Vehicles from these model years were included in the study.
J.D. Power gathered feedback from motorists in Mexico.
Volvo Car México ranked first in the premium segment of the APEAL Study.
El Economista MX published its report on the ranking.
- Volvo Car México score
- 927 points
- Luxury-market average
- 908 points
- Motorists surveyed
- 9,344
- Study areas
- 10
- Vehicles assessed
- Model years 2023–2025
- Feedback period
- December 2025–August 2026
What people are saying
Receiving this recognition based on our customers’ opinions has a very special meaning for us. At Volvo, we want every person and their family to feel safe, comfortable and accompanied on their journeys.