Entertainment · TV & Streaming · 7 hrs ago
Steffen Baumgart backs fitness app on 'Die Höhle der Löwen'
Former football coach Steffen Baumgart appeared on German TV show Die Höhle der Löwen to support move2pay, a fitness app created by Mia and Karim Allouche.
The app links to health and fitness services, records activity such as steps and workouts, and turns it into credit for discounts at partner businesses.
Users still have to pay part of the price, a detail investor Frank Thelen said the founders had not made clear enough.
The founders asked for €350,000 in exchange for 10% of the company, valuing it at €3.5 million.
Thelen criticised the presentation but invested for a 20% stake, while other investors were less concerned about the discount model.
Baumgart, who left Union Berlin after being put on leave, appeared as a brand ambassador rather than as a coach; the sources give no details of his next coaching job.
Former football coach Steffen Baumgart appeared on “Die Höhle der Löwen” as a brand ambassador for the fitness app move2pay.
The app converts recorded activity, such as steps and workouts, into credit that users can redeem for discounts at partner businesses.
Founders Mia Allouche and her father Karim sought €350,000 for 10% of their company.
Investor Frank Thelen criticised how the founders presented the app’s payment model, but ultimately invested in the business.
Baumgart also promoted a challenge aiming to get 11,000 people to walk at least 7,200 steps a day for seven days.
- Who
- Steffen Baumgart, app founders Mia and Karim Allouche, and investor Frank Thelen.
- What
- Baumgart promoted the move2pay fitness app on “Die Höhle der Löwen.” Thelen criticised its presentation but invested.
- When
- The episode was scheduled to air on 19 October 2026 at 20:15.
- Where
- On the German TV programme “Die Höhle der Löwen,” broadcast on Vox.
- Why
- Baumgart was supporting the app as a brand ambassador; it aims to reward everyday physical activity with credit for discounts.
Frank Thelen
Mia and Karim Allouche
Presentation of the app's payment model
Frank Thelen
Thelen said the founders had misrepresented the model because users still had to pay part of the cost of items in the shop.
Mia and Karim Allouche
The founders offered users credit earned through activity that could be used at partner businesses, with users paying an additional amount when buying products.
Union Berlin placed Baumgart on leave, according to Sport Bild.
Baumgart ended his contract with Union Berlin.
The move2pay pitch was scheduled to air on Vox’s “Die Höhle der Löwen.
- Founders
- Mia and Karim Allouche
- Funding offer
- €350,000 for 10% of the company
- Valuation sought
- €3.5 million
- Thelen’s stake
- 20% of the company
- Baumi bewegt” challenge
- 11,000 people; at least 7,200 steps daily for seven days
3 sources
What people are saying
Ich mache das aus voller Überzeugung. Mir geht es darum, so viele Menschen wie möglich zu motivieren, sich zu bewegen.
Ihr habt das total falsch dargestellt.
Das finde ich nicht okay.