Politics · China · 10 hrs ago
Heilongjiang launches winter tourism campaign through February
China’s Heilongjiang province has launched a winter tourism campaign running from November 8, 2026, to February 28, 2027.
The northern province wants to attract visitors with new winter travel experiences and short videos and AI-made animated stories about its ice and snow attractions.
It plans to expand routes including the established Harbin–Yabuli–Snow corridor and add trips focused on auroras, sunrise views and winter activities.
The province is offering one billion yuan in ice-and-snow travel vouchers, alongside some ticket discounts and deals linked to sports event tickets.
It is also connecting high-speed rail tickets with attraction admissions and increasing flight capacity from Hong Kong, Macao and Southeast Asia.
A new platform will support international visitors with multiple languages, foreign-currency payments and faster tax refunds.
The province says it will also improve visitor protections and handle complaints promptly.
Heilongjiang launched a winter ice-and-snow tourism campaign running from November 8, 2026, to February 28, 2027.
The campaign aims to promote the province as a winter tourism destination and strengthen its brand.
Plans include new tourism routes, activities, immersive experiences and short-form video content.
The province allocated 100 million yuan for ice-and-snow consumption vouchers and introduced other visitor discounts.
It also plans to improve transport links and services for international visitors.
- Who
- Heilongjiang province.
- What
- It launched a winter ice-and-snow tourism campaign with new products, activities and visitor services.
- When
- November 8, 2026, to February 28, 2027.
- Where
- Heilongjiang, in northeastern China.
- Why
- To promote the province’s winter tourism and strengthen its tourism brand.
This story does not have two clearly opposing sides.
Heilongjiang launched its winter ice-and-snow tourism campaign.
The campaign is scheduled to end.
- Campaign period
- November 8, 2026–February 28, 2027
- Campaign theme
- Ice and Snow World · Passionate Longjiang
- Consumption vouchers
- 100 million yuan
- Tourism routes
- Two Poles Summit” and “Famous Cities精品” routes
- International visitor platform
- Joy Longjiang