Business · Companies · 6 hrs ago
Ybera invests R$80 million to enter Korean-style skincare
Brazilian hair-care company Ybera is entering skincare with a new line inspired by Korean beauty products.
It has partnered with South Korean firms Myungsung and KPT to develop and produce the products, investing R$80 million in the partnership.
The collection will have 14 items, including serums with ingredients such as hyaluronic acid, vitamin C and retinol.
Ybera says its patented micro-sphere technology is designed to help prevent oxidation, and prices will range from R$100 to R$300.
The products will use Korean technology adapted for Brazilian skin and conditions, rather than being imported ready-made.
Ybera is seeking growth in more frequently bought beauty categories as it looks beyond hair care.
Promotion on platforms including TikTok Shop begins in November, following the launch at the Brasil Influencer event.
Ybera is investing R$80 million in a partnership with two South Korean companies to enter skincare.
The Brazilian hair-care company is launching a Korean-technology skincare line tailored to Brazil’s climate, water and skin.
The first products will be a collection of serums, with the new line launching with 14 items.
Prices will range from R$100 to R$300, and promotion on platforms including TikTok Shop begins in November.
- Who
- Ybera, a Brazilian hair-care cosmetics company.
- What
- It is investing R$80 million in a partnership to develop and produce skincare products using Korean technology.
- When
- The article was published on October 27, 2026. Promotion is set to begin in November.
- Where
- Brazil; the development and production partners are South Korean companies Myungsung and KPT.
- Why
- Ybera is expanding into higher-turnover beauty categories and wants skincare technology adapted to Brazil.
This story does not have two clearly opposing sides.
Ybera signed a partnership with South Korean companies Myungsung and KPT to develop, formulate and produce the skincare line.
The 14-item line is set to launch at the Brasil Influencer event.
Promotion is set to begin on platforms including TikTok Shop.
- Investment
- R$80 million
- Partners
- Myungsung and KPT
- Initial line
- 14 items
- Price range
- R$100–R$300
- Promotion begins
- November
What people are saying
take Brazilian skin to Korea