Business · Companies · 2 hrs ago
Zara launches Ayrton Senna clothing collection in five countries
Zara has launched a men’s collection inspired by Ayrton Senna in the UK, Brazil, the US, Portugal and Spain.
Senna was a Brazilian racing driver who won three Formula One titles, in 1988, 1990 and 1991.
The clothes draw on what Senna wore away from the track in the 1990s, rather than his racing suit.
The collection includes a T-shirt featuring a well-known photograph of Senna and garments decorated with his autograph.
Senna Brands, run by his family, says this is the first Senna collection at Zara; his niece Bianca Senna is the company’s CEO.
The launch extends efforts to bring Senna’s image and values beyond motorsport, while his brand has built licensing partnerships with companies including TAG Heuer, McLaren, Ducati and New Era.
The range and prices vary by country, and the collection is already on sale in Zara stores and online.
Zara has launched a men’s clothing collection inspired by Formula One champion Ayrton Senna in five countries.
The collection focuses on Senna’s off-track clothing in the 1990s rather than his racing suit.
It is available in the UK, Brazil, the United States, Portugal and Spain.
Senna Brands says this is the first Senna collection released at Zara.
The range includes designs featuring a photograph of Senna and his autograph.
- Who
- Zara and Senna Brands, the family-run company that manages Ayrton Senna’s name and image.
- What
- Zara launched a men’s clothing collection inspired by Senna.
- When
- It went on sale only days before the article was published on October 13, 2026.
- Where
- The UK, Brazil, the United States, Portugal and Spain.
- Why
- The collection draws on Senna’s off-track style and aims to bring his mindset from motorsport to everyday clothing.
This story does not have two clearly opposing sides.
Senna Brands said its revenue had increased eightfold over the previous six years and that it had relationships with more than 65 licensing partners.
Zara’s Ayrton Senna collection went on sale in stores and online.
- Countries
- UK, Brazil, United States, Portugal and Spain
- UK collection pieces
- 13 Senna-branded pieces
- UK price range
- £22.99 to £119
- Brazil price range
- R$179 to R$899
- Senna’s championship years
- 1988, 1990 and 1991
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What people are saying
This is the first Senna brand collection at Zara and an important step in our movement to take Ayrton's mindset from the track to the streets.
Overcoming adversity, excellence and constant evolution aren't limited to motorsport.