Business · Companies · 1 hr ago
Korean food firms draw visitors and win product recognition in Paris
Korean food companies promoted products at SIAL Paris, a food trade fair held in France from Oct.
17 to 21.
Samyang Foods said more than 56,000 visitors and retail professionals came to its stand and business lounge during the fair.
It presented its Buldak brand and protein pasta, while more than 16,000 people took part in tastings.
Samyang's European sales rose 61% year on year in the second quarter, reaching 80.6 billion won, as it expands distribution in major markets.
Lotte Wellfood's Banaba gum was selected for an innovation showcase, with the company citing its ingredients, function, production method and packaging.
Eleven South Korean companies also took part in a Korean food pavilion, and Lotte Wellfood said it built contacts with buyers as it seeks to expand in overseas markets.
Korean food companies attracted visitors and gained product recognition at SIAL Paris 2026, held in Paris from Oct. 17 to 21.
Samyang Foods said more than 56,000 visitors and distribution industry workers visited its booth and business lounge during the fair.
More than 16,000 people took part in Samyang’s tastings, and more than 20,000 joined booth events.
Lotte Wellfood showcased its Im Control Gum Banaba as an innovation product after it was selected for the fair’s Innovation Selection.
Eleven Korean food companies took part in a Korea Food Industry Association pavilion.
- Who
- Samyang Foods, Lotte Wellfood and other Korean food companies.
- What
- They attracted visitors and showcased products at SIAL Paris 2026; Lotte Wellfood’s gum was selected for the Innovation Selection.
- When
- The fair ran from Oct. 17 to 21, 2026. The report was published Oct. 22.
- Where
- Paris, France.
- Why
- The companies presented their products and sought to expand awareness and business connections in overseas markets.
This story does not have two clearly opposing sides.
Lotte Wellfood’s Im Control Gum Banaba was selected for the Innovation Selection.
SIAL Paris 2026 took place, with Samyang Foods and Lotte Wellfood presenting products.
Yonhap reported the companies’ results at the fair.
- Samyang Foods visitors
- More than 56,000
- Samyang Foods tastings
- More than 16,000 participants
- Samyang Foods booth events
- More than 20,000 participants
- Samyang Foods European sales
- 806 billion won in the second quarter, up 61% year on year
- Lotte Wellfood innovation product
- Im Control Gum Banaba
- Korean companies in pavilion
- 11
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What people are saying
We will continue to actively target emerging markets such as Europe and strengthen our recognition in overseas markets.