Entertainment · Celebrity · 17 hrs ago
Nina Chuba joins Switzerland’s tourism campaign after Roger Federer
Switzerland Tourism is promoting autumn holidays with content creators from around the world instead of continuing its partnership with Roger Federer.
German musician Nina Chuba is among the new faces and is being paid a small fee to praise Switzerland to her audience.
She has called it her favourite country and said she likes its food and animals.
Federer served as Switzerland’s tourism ambassador during the years his villa was being built in Rapperswil-Jona.
He did not take a fee for his promotional work, although Switzerland Tourism supported his foundation; the amount has not been disclosed.
The change shows that the tourism campaign is moving from one high-profile ambassador to creators from different countries.
Chuba’s campaign work is part of the new autumn promotion.
Nina Chuba is promoting autumn holidays in Switzerland as part of the country’s latest tourism campaign.
Switzerland Tourism is using content creators from around the world in the campaign instead of continuing its partnership with Roger Federer.
Chuba, a German musician, has told her online audience that Switzerland is her favourite country.
She says she likes the country’s food and animals and wants to hike through a sea of fog.
Chuba receives “a small sum” for the promotion, while Federer previously did not take a fee for his appearances.
- Who
- Nina Chuba, a German musician, is promoting Switzerland for Switzerland Tourism.
- What
- She has joined the latest autumn tourism campaign, which uses content creators instead of Roger Federer.
- When
- The campaign is the latest autumn campaign; the article was published on 11 October 2026.
- Where
- Switzerland.
- Why
- Switzerland Tourism is promoting autumn holidays in Switzerland through content creators.
This story does not have two clearly opposing sides.
absolute favourite country
Roger Federer bought a 16,000-square-metre property by the lake in Rapperswil-Jona.
Switzerland Tourism announced that it would not continue its collaboration with Federer.
Switzerland Tourism began using content creators from around the world, including Nina Chuba.
- Campaign
- Switzerland Tourism’s latest autumn campaign
- Creator
- Nina Chuba, a German musician
- Payment
- A small sum
- Federer property
- 16,000 square metres by the lake in Rapperswil-Jona
Sources
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