Business · Companies · 1 hr ago
Lotte expands Pepero Day marketing in the US and Asia
Lotte Wellfood is expanding Pepero promotions ahead of Pepero Day on Nov.
11.
The South Korean snack maker plans outdoor ads in New York’s Times Square and Los Angeles, as well as ads in 14 Lotte Mart stores in Vietnam.
The campaign also features Stray Kids, the brand’s global ambassadors, in advertising and an Instagram event.
Participants can post photos or videos of moments with Pepero, and 11 winners will receive invitations to a Stray Kids meet-and-greet in Seoul next April.
Lotte is also planning local promotions such as pop-up stores and product sampling in Vietnam, Kazakhstan, the Philippines and Taiwan.
The company says its aim is to make Pepero Day an occasion enjoyed by consumers around the world.
Lotte Wellfood is expanding global marketing for Pepero Day, which falls on November 11.
The campaign includes outdoor advertising in New York, Los Angeles and Vietnam.
A global social media event with Pepero ambassador Stray Kids invites consumers to post photos or videos on Instagram.
Lotte also plans local promotions, including pop-up stores and sampling events, in several Asian markets.
- Who
- Lotte Wellfood is running the campaign, with global ambassador Stray Kids.
- What
- The company is expanding Pepero Day marketing through advertising, social media and local promotions.
- When
- Ahead of Pepero Day on November 11, 2026.
- Where
- New York, Los Angeles and Vietnam, with planned local promotions in Vietnam, Kazakhstan, the Philippines and Taiwan.
- Why
- Lotte says it wants Pepero Day to become a day when consumers around the world celebrate together and share their feelings.
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Lotte began advertising Pepero in Times Square.
Pepero advertising began in New York's Times Square and is scheduled to run through November 15.
Lotte Wellfood announced its global marketing plans ahead of Pepero Day.
Pepero Day falls on this date.
- Times Square campaign
- October 19-November 15
- Los Angeles advertising
- Digital outdoor and indoor ads in Koreatown Plaza through November 14
- Vietnam advertising
- 14 Lotte Mart stores
- Social media event
- Play with Pepero” on Instagram, with Stray Kids
- Planned promotions
- Vietnam, Kazakhstan, the Philippines and Taiwan
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What people are saying
We prepared various global marketing activities so that Pepero Day can become a day when consumers around the world celebrate together and share their feelings.