Business · Companies · 19 hrs ago
Brazil’s luxury homes are often sold without public listings
A home in Brazil can take an average of 13 months to sell, but some luxury properties are sold without public listings.
Mbras says these private sales make up about 30% of its deals, while Coelho da Fonseca puts the share at about 10%.
Owners may want more privacy and security, have no rush to sell, or hope to get a higher price.
Sometimes a buyer approaches an owner with an offer large enough to persuade them to leave the property.
These deals depend on trust, and agents use existing client relationships and targeted outreach to find possible buyers.
The negotiation is much like a regular sale, but the home is offered discreetly rather than displayed publicly.
Luxury homes in Brazil are often sold without public listings, a practice known as off-market sales.
At Mbras, such transactions account for about 30% of completed deals, according to its CEO.
Coelho da Fonseca says off-market sales make up about 10% of its business.
Sellers may seek privacy for security, reputation or pricing reasons, or may not be in a hurry to sell.
Brokers find potential buyers through existing client relationships and targeted outreach.
- Who
- Owners of luxury homes and prospective buyers, with transactions handled by luxury real estate agencies.
- What
- Some high-value homes are sold without public advertising, in off-market transactions.
- When
- The article was published on October 24, 2026. The practice is described as ongoing.
- Where
- Brazil, including high-end areas in São Paulo and luxury gated communities in the state’s interior.
- Why
- Sellers may want to protect their family’s security or reputation, avoid unwanted attention, or seek a higher price.
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- Mbras off-market share
- About 30% of completed deals
- Coelho da Fonseca off-market share
- About 10% of deals
- Typical sale time
- 13 months for mid- or high-end properties, according to Abrainc
- High-value homes
- Some off-market properties are worth more than R$70 million or R$80 million
- Article publication
- October 24, 2026
What people are saying
About 30% of our sales are off-market.
In homes worth more than R$70 million or R$80 million, the owner does not want to advertise because they are very specific properties.
It is exactly like a normal sale, the same negotiation. It is just limited to our offer work, because the property is not being advertised.