Business · Companies · 4 hrs ago
Kay Beauty crosses ₹350 crore in sales value as UK retail presence reaches one year
Katrina Kaif co-founded Kay Beauty with Nykaa in India in 2019.
The makeup brand has crossed ₹350 crore in gross merchandise value, which measures the value of products sold, not the company’s worth.
In 2026, Kay Beauty marked one year in UK retail with British luxury beauty retailer Space NK.
Its products are sold online and in selected Space NK stores, including locations in London, Leicester and Birmingham.
The launch aimed to reach British shoppers and South Asian customers, while Space NK saw potential for appeal beyond that community.
Kay Beauty is also available in the Gulf region, and its UK performance could shape further expansion beyond India.
Kay Beauty has crossed ₹350 crore in gross merchandise value, according to Nykaa’s November 2025 earnings call.
The figure measures the value of merchandise sold, not the brand’s valuation.
The cosmetics brand, co-founded by Katrina Kaif and Nykaa, marked one year in UK retail with British beauty retailer Space NK in 2026.
Kay Beauty launched in India in 2019 and is sold through selected Space NK stores and its online platform.
The brand is also available in the Gulf region through Nysaa, Nykaa’s beauty retail platform with Apparel Group.
- Who
- Kay Beauty, co-founded by Katrina Kaif and Nykaa.
- What
- The brand crossed ₹350 crore in gross merchandise value and marked one year in UK retail with Space NK.
- When
- The ₹350-crore GMV milestone was reported in November 2025. The UK retail anniversary was marked in 2026.
- Where
- The UK, including Space NK’s flagship Oxford Circus store in London; Kay Beauty also sells in India and the Gulf region.
- Why
- The UK expansion aims to introduce the brand to British shoppers and reach the South Asian community. Space NK also saw potential beyond South Asian consumers.
This story does not have two clearly opposing sides.
Kay Beauty launched in India.
Nykaa reported that Kay Beauty had crossed ₹350 crore in GMV and ranked among the top five makeup brands on its platform.
Kay Beauty marked one year in UK retail with Space NK, including an anniversary event at the retailer’s flagship Oxford Circus store in London.
- GMV
- More than ₹350 crore
- UK retail partner
- Space NK
- UK anniversary
- One year, marked in 2026
- Launch year
- 2019
- UK flagship store
- Oxford Circus, London
- Gulf retail platform
- Nysaa
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