Science & Tech · AI · 1 day ago
Xbox strategist says company uses AI, then deactivates X account
Xbox manager Brandon Stirrup said the company uses AI in game development, making the claim in posts on X. He also said he made a basic game with AI tools despite having no game-development experience.
Stirrup urged game developers to adopt AI, arguing that studios that avoid it are preparing for an unrealistic future.
He deactivated his X account after receiving many replies, an Xbox source said.
The comments come as Xbox explores emerging technologies, including AI, through its Xbox Labs program.
His remarks add to debate over AI's role in gaming, including how it is used and what it means for developers.
No further action by Xbox was stated.
Xbox senior business strategy manager Brandon Stirrup said the company uses AI and urged the games industry to embrace it.
He said he had made a basic game with AI assistance, describing it as proof that people can build games with simple prompts.
Stirrup later deactivated his X account after receiving a large volume of replies, according to a source at Xbox cited by PC Gamer.
His comments drew attention to debate over AI’s role in game development and the industry’s response to it.
- Who
- Brandon Stirrup, Xbox senior business strategy manager.
- What
- He said Xbox uses AI and argued game developers should embrace it, then deactivated his X account.
- When
- He posted his comments on October 18; his account was deactivated less than 24 hours later, according to PC Gamer.
- Where
- On X; Stirrup works for Microsoft’s Xbox business.
- Why
- A source at Xbox told PC Gamer he deactivated the account because of the volume of replies he was receiving.
This story does not have two clearly opposing sides.
Stirrup posted on X about making a game with AI and argued that the games industry should embrace the technology.
Stirrup deactivated his X account after receiving a large volume of replies, according to a source at Xbox cited by PC Gamer.
- Name
- Brandon Stirrup
- Role
- Xbox senior business strategy manager
- Social platform
- X
- Thread date
- October 18
- Account status
- Deactivated after a large volume of replies was received
3 sources
Xbox Manager Tries To Legitimize AI In Wild Rant, Deletes His Account Instead
Xbox biz guy deletes his X account less than 24 hours after saying game devs who don't embrace AI 'should not be in the business of being a business'
Xbox strategist says he might be fired: "Because I told you the truth — We're using AI"
What people are saying
I'm happy to take the hit if it means hundreds at Xbox can stop pretending that they're not using AI. It's time to accept and move forward.
Gaming is the only industry where leaders are afraid to talk about ai. Users want the truth. We’re using AI.
I’m telling you I tried it and it’s true…anyone can build a game.