Business · Companies · 3 hrs ago
Dongkook Pharmaceutical Expands Centellian24 Sales Across Europe
South Korean company Dongkook Pharmaceutical is expanding sales of its Centellian24 skincare brand in Europe.
The brand is sold at more than 70 Boots stores and online in the UK, with eight products including Madeca Cream.
Its products are also available through several other European retailers and online platforms.
These include Superdrug online in the UK, about 230 Rossmann stores in Czechia and the Notino beauty platform.
Centellian24 has also entered 247 dm stores in Slovakia and Serbia, and 180 Zegin pharmacies in North Macedonia.
The wider retail network gives the skincare brand more ways to reach European shoppers.
Dongkook says it plans to tailor its distribution to each market and continue expanding the brand globally.
Dongkook Pharmaceutical has expanded sales of its Centellian24 skincare products through retailers and online platforms in Europe.
Since July, eight items, including Madeca Cream, have been sold at more than 70 Boots stores in the UK and on its online store.
The company also sells 13 items through UK retailer Superdrug’s online store.
In April, Centellian24 products entered about 230 Rossmann stores in the Czech Republic.
The products are also available through Notino and retail networks in Slovakia, Serbia and North Macedonia.
- Who
- Dongkook Pharmaceutical.
- What
- It expanded sales of its Centellian24 products across European retailers and online platforms.
- When
- The company announced the expansion on November 6, 2026. Sales at Boots began in July, and products entered Rossmann stores in April.
- Where
- The UK, Czech Republic, Slovakia, Serbia and North Macedonia, as well as the European online platform Notino.
- Why
- The company said it is expanding its distribution network and using strategies tailored to each market.
This story does not have two clearly opposing sides.
Centellian24 products entered about 230 Rossmann stores in the Czech Republic.
Eight products, including Madeca Cream, began selling at more than 70 Boots stores in the UK and on its online store.
Dongkook Pharmaceutical announced that it had introduced Centellian24 products to the European market.
- Boots stores
- More than 70 in the UK
- Boots product range
- 8 items, including Madeca Cream
- Superdrug online store
- 13 items
- Rossmann stores
- About 230 in the Czech Republic
- dm stores
- 247 in Slovakia and Serbia
- Zegin pharmacies
- About 180 in North Macedonia
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What people are saying
Centellian24’s excellent product quality is meeting the high standards of consumers around the world, including in North America, Japan, Europe and South America, beyond Korea.
Through distribution strategies that take each country’s market environment into account and differentiated products, we will raise the standing of K-beauty and strengthen the brand’s position.