Business · Companies · 1 day ago
Reliance expands Independence biscuits in Tamil Nadu with nine variants
Reliance Consumer Products, the consumer goods arm of Reliance Industries, is expanding its Independence biscuit range with nine variants and 28 new stock-keeping units.
The expanded range began rolling out across Tamil Nadu on November 2, 2026, before planned launches in other markets.
The products include Power Up, a biscuit combining milk, glucose and protein, as well as butter, chocolate, orange and glucose varieties.
Trial packs are priced at ₹5, while larger packs are priced at ₹10 and between ₹40 and ₹125.
Reliance says Tamil Nadu is a key market for its biscuit business, and additional production capacity is expected to support availability in shops.
The company is also working with actor Ajith Kumar’s racing team to raise awareness of the Independence brand.
Products will be sold through shops, retail chains, online platforms, Reliance Retail stores and wholesale networks; the company says other markets will follow the Tamil Nadu rollout.
Reliance Consumer Products has introduced nine variants of its Independence biscuit brand, comprising 28 new stock-keeping units.
The expanded range is set to roll out across Tamil Nadu from November 2, 2026, before reaching other markets.
The products include Power Up, Butter Bliss, Milky Power, Marie Prime, Coco Vanilla & Chocolate, CremYum Orange, CremYum Choco, Coco Bourbon and Glucose Boost.
Trial packs are priced at ₹5, while larger variants cost ₹10 or between ₹40 and ₹125.
RCPL says additional production capacity will support the expansion and improve product availability.
- Who
- Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Ltd.
- What
- It introduced nine Independence biscuit variants comprising 28 new stock-keeping units.
- When
- The rollout across Tamil Nadu is set to begin on November 2, 2026.
- Where
- Tamil Nadu first, followed by other markets.
- Why
- RCPL says it aims to expand its biscuit portfolio and strengthen its position in the segment through affordable prices and a wider range.
This story does not have two clearly opposing sides.
RCPL is set to begin rolling out the expanded biscuit range across Tamil Nadu.
RCPL plans to introduce the range in other markets.
- Variants
- Nine
- New stock-keeping units
- 28
- First rollout market
- Tamil Nadu
- Trial pack price
- ₹5
- Larger variant prices
- ₹10 and ₹40 to ₹125
1 source
What people are saying
Tamil Nadu is a key market for our biscuit business, and our focus is on expanding our portfolio to address evolving consumer preferences while building scale