Business · Economy · 1 hr ago
China launches month-long campaign to improve consumer conditions
China launched a national campaign to improve consumer conditions on Nov.
3 in Quanzhou, Fujian.
The campaign is part of a three-year effort to make the consumer environment safer and more reliable.
Its November theme is “Trusted consumption, shared by all”, and 16 government departments are taking part.
At the launch, officials introduced a national platform for trusted businesses and a public mark for businesses that make consumer commitments.
Seven companies joining the platform pledged to follow those commitments, while businesses and associations also announced related initiatives.
Organisers have planned 187 activities across China, including public education, explanations of consumer rules and examples of good practice, to build confidence in spending.
China launched its 2026 National Month for Improving the Consumer Environment on November 3 in Quanzhou, Fujian province.
Sixteen departments are running the month-long campaign in November under the theme “Safe Consumption, Shared by All.”
The campaign aims to build a safer consumer environment and strengthen consumer confidence.
Organizers have scheduled 32 activities by central government units, 24 by national industry associations and chambers of commerce, and 131 across the country.
At the launch, officials introduced a national platform for trusted-consumption businesses and published examples of local initiatives.
- Who
- Sixteen departments, including the State Administration for Market Regulation, are organizing the campaign.
- What
- China launched its 2026 National Month for Improving the Consumer Environment.
- When
- November 3, 2026; activities are taking place during November.
- Where
- The launch ceremony was held in Quanzhou, Fujian province. Activities are also taking place across China.
- Why
- To improve the consumer environment, encourage public participation and strengthen confidence in consumption.
This story does not have two clearly opposing sides.
The national campaign was launched at a ceremony in Quanzhou, Fujian province.
Central government units, national industry associations and local organizers are holding activities as part of the campaign.
- Launch date
- November 3, 2026
- Launch location
- Quanzhou, Fujian province
- Organizing departments
- 16
- Central-unit activities
- 32
- National association activities
- 24
- Local activities
- 131
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Safe Consumption, Shared by All