Science & Tech · Big Tech & Internet · 1 hr ago
Apple Music unveils sound-inspired visual identity
Apple has unveiled a new visual identity for Apple Music, its music-streaming service.
The design uses sound waves, liquid and light instead of relying only on conventional graphics.
Apple and producer Fred Again..
worked with NEST Acoustics to create the sound used for the identity.
They played audio through a device that made mineral oil vibrate, then filmed the shifting patterns to create the visuals.
The redesign includes a new logo and black-and-white styling, replacing the service’s previous red look.
It also draws on Apple’s Liquid Glass design language, linking the music service’s branding with the look used across its software.
Apple plans to roll out the identity across content and events, while software updates featuring the changes are expected next week.
Apple Music has unveiled a new visual identity built around creating images from sound.
The redesign includes a logo mnemonic, a revised wordmark and visuals inspired by liquid, light and glass.
Apple worked with British producer Fred Again... and NEST Acoustics to develop the sound used to create the visuals.
The identity is intended for Apple Music marketing, original content and live events.
The rollout is expected to begin with upcoming software releases and Apple Music programming.
- Who
- Apple Music, working with Fred Again... and NEST Acoustics.
- What
- It introduced a new visual identity based on sound-driven imagery.
- When
- Apple officially announced it on October 21, 2026; The Hindu reported the news on October 22.
- Where
- Not stated
- Why
- Apple said it wanted sound to create the visuals and to translate music into a physical form.
This story does not have two clearly opposing sides.
Apple introduced a new Apple Music logo and app icon, according to MacRumors.
The revised wordmark was previewed in promotion for Apple Music Hall, according to The Hindu.
Apple officially introduced the new brand identity in a video.
The Hindu said the broader identity was expected to roll out across original content and event programming.
MacRumors said Apple’s software updates featuring the rebrand were expected to be released.
- Collaborators
- Fred Again... and NEST Acoustics
- Design process
- Sound frequencies vibrated mineral oil to create moving visual patterns
- Wordmark
- Apple symbol paired with a customised version of SF Pro
- Visual palette
- Black and white, replacing red, according to MacRumors
- Planned rollout
- Upcoming software releases and Apple Music content and events
4 sources
What people are saying
For the rebrand of Apple Music, we wanted sound to create the visuals.
How do we take this idea of music and distill it into something visually beautiful? Essentially the idea was to create the perfect sound wave.
made by sound
Posts on X
Introducing a new identity for Apple Music, physically shaped by an original composition from @fredagainagain1 and NEST Acoustics.