Business · Companies · 5 hrs ago
Mutlu Makarna plans new pasta varieties for Turkey
Mutlu Makarna is expanding its range of pasta as it works to grow its business in Turkey and abroad.
The family-run company operates in Turkey, with two factories in Gaziantep and a flour mill in Tekirdağ.
It has a daily production capacity of 2,000 tonnes, exports to 100 countries and employs 900 people.
About 30% of its output is sold in Turkey, where the company says it has an 8.5% market share.
New production equipment is intended to make varieties such as tagliatelle in Turkey, offering local alternatives to imported pasta.
The new varieties are planned for release in early 2027, while a children’s range featuring licensed Kral Şakir characters is already on sale.
The company says it does not sell products with less than 12% protein and is also investing in quality and brand promotion.
Mutlu Makarna plans to launch new pasta varieties in Turkey in early 2027.
The company is investing in new production moulds to make varieties such as tagliatelle that are currently imported or produced in limited quantities in Turkey.
Mutlu says the new products aim to meet consumer demand and offer local alternatives to imported pasta.
The company currently produces about 40 pasta varieties and has a domestic market share of about 8.5%.
Mutlu has a daily production capacity of 2,000 tonnes and exports to 100 countries.
- Who
- Mutlu Makarna, a Turkish pasta producer.
- What
- It plans to introduce new pasta varieties, including tagliatelle, made in Turkey.
- When
- The new varieties are planned for launch in early 2027.
- Where
- Turkey. Mutlu operates two production facilities in Gaziantep.
- Why
- The company aims to respond to consumer demand, expand its product range and provide local alternatives to imported pasta.
This story does not have two clearly opposing sides.
Mutlu Makarna began producing pasta.
The company entered the Turquality programme.
Mutlu plans to launch its new pasta varieties.
- Daily production capacity
- 2,000 tonnes
- Export markets
- 100 countries
- Current product range
- About 40 pasta varieties
- Domestic market share
- About 8.5%
- Planned launch
- Early 2027