Entertainment · TV & Streaming · 2 hrs ago

Cable News Networks Hope Midterms Draw Audiences Like 2018

Cable News Networks Hope Midterms Draw Audiences Like 2018

Cable news networks are hoping this year’s midterms draw a large audience when voters go to the polls on Tuesday.

The comparison is with 2018, when Democrats won control of the House and flipped several governorships.

That election averaged 36.1 million viewers across television networks on election night, while Fox News, CNN and MSNBC averaged 13.94 million for their full-night coverage.

In 2022, Republicans won back the House, but the expected large gains did not happen, and midterm-night audiences fell.

Across networks, primetime viewership was down 30 percent from 2018; CNN and MSNBC saw sharper declines than Fox News.

This year’s election is being framed as higher-stakes than 2022, with Donald Trump a major focus even though he is not on the ballot.

Ratings later this week will show whether viewers tuned in as news executives hope.

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