Business · Companies · 1 hr ago
Mexican restaurants expect sales to rise during El Buen Fin
Mexico’s restaurant industry expects sales to rise about 5% during El Buen Fin, the country’s major shopping promotion.
The event runs from November 13 to 17, 2026, and brings discounts to thousands of businesses.
Restaurant group Canirac says the sales boost could come from the shopping weekend coinciding with a holiday break and payday.
Restaurants hope to attract people who are out buying appliances and early holiday gifts and need a place to eat.
Culiacán restaurants forecast gains of about 15%, with some possibly reaching 30%, while Veracruz’s local group expects activity to rise by nearly 25%.
The results may vary by location and restaurant type, with outlets near shopping centres and historic districts expected to benefit most.
The forecasts will be checked after the weekend ends, when actual sales figures are available.
Mexico’s restaurant industry expects sales to grow by about 5% during El Buen Fin 2026.
Canirac executive president Claudia Ramírez said the long weekend coinciding with payday is expected to drive the increase.
Restaurants near shopping centers and historic centers, especially fast-food outlets, may benefit most from shopper traffic.
Canirac delegations forecast higher local increases, including about 15% in Culiacán and nearly 25% in Veracruz.
The event runs from November 13 to 17, and the sales figures are forecasts rather than final results.
- Who
- Mexico’s restaurant industry, represented by Canirac, and its local delegations.
- What
- The industry expects restaurant sales to rise by about 5% during El Buen Fin 2026, with higher forecasts in some locations.
- When
- November 13 to 17, 2026.
- Where
- Mexico, with local forecasts for Culiacán and Veracruz.
- Why
- The long weekend coincides with payday, and restaurants expect to attract people going out to shop.
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- Industry sales forecast
- About 5% growth
- Culiacán forecast
- About 15%, with some establishments possibly reaching 30%
- Veracruz forecast
- Nearly 25% increase
- Event dates
- November 13–17, 2026
- Main expected driver
- The long weekend coinciding with payday
What people are saying
We estimate average growth of around 5% in restaurant industry sales during this weekend. We expect the main boost to come from the coincidence of the long weekend with payday.
These are projections for each market, and performance will depend on the location and type of restaurant.